Let you invest, you support half of the entertainment industry?

Chapter 493 True·Fruit of Face·Ability Person

The next day, the first day of the Lunar New Year.

Early in the morning, Dumpling drove downstairs and waited, obviously worried that Xu Jia would break his promise.

Xu Jia didn't enjoy the rare vacation, so he was dragged to Jiaxing Restaurant.

"You guys, how can I be a person who doesn't keep his word?" Xu Jia said with a little anger.

"Hehe, of course you keep your word, but there is a saying that tells noble people to forget things. I'm worried that you will forget it again, not to mention how convenient it is to have a full-time driver like me."

Dumpling didn't care about his boss's tone. As long as the latter could attend his premiere ceremony, he could do anything.

Otherwise, I feel really unsure.

"Who are the guests invited this time? Did Sister Zeng decide the list, or Yang Tianzhen?"

Xu Jia saw that the dumplings were shameless and skinless, and that they were his capable men. He was too lazy to say anything more and asked instead.

"Director Yang made a list and invited people according to her publicity plan. Mr. Yin from Penguin, Mr. Zhang from Byte, and Zhang Jun, the person in charge of + Video, are all on the list. In addition, various media and myself in the circle I have some friends who do animation." Dumpling replied.

He has a weak point in terms of connections. Unlike other crews who can call on this or that big star, those who do animation by themselves rarely interact with big names except for the dubbing work where they can use stars.

What's more important is that he can't provide benefits to others, which is why he behaves like a beggar and dragging Xu Jia along today.

As long as Mr. Xu is willing to come, no matter how low the premiere ceremony is, it will still be a great honor.

When we arrived at the place, the crew was standing at the door.

Seeing that his director successfully pulled Mr. Xu over, he immediately burst into cheers.

The sound also attracted Yang Tianzhen, who was in charge of the overall situation. When he saw Xu Jia's figure, he quickly came over.

"Director Yang said you would come to the premiere today. I thought he was bragging, but I didn't expect him to be so proud." Yang Tianzhen smiled.

Hearing this, Dumpling also showed a proud look on his face, and other staff were equally proud.

Nowadays, throughout Jiaxing and even the outside world, who doesn’t know that Mr. Xu basically no longer attends similar ceremonies. Outside the industry cannot guarantee that Mr. Xu can be called to the platform, but the industry will definitely not underestimate this project.

"What's so shameless? This is the first work produced by our Jiaxing Animation Department. I'm here to cheer everyone up. Don't make it sound like I'm favoring one over another." Xu Jia quickly interrupted. road.

If you are misunderstood by someone in the company, and it is not good to refuse anyone because you are asking for this, then you will really fall into an endless loop.

He changed the topic and said: "What publicity activities has your public relations department planned for "The Devil's Child" this time? Although as long as the quality is good and the audience's tap water can boost the box office and momentum, we must do our best to do what we should do. Go all out and strive to fully tap the box office potential, rather than relying on the weather."

This is the role of marketing and promotion, relying on the quality of the movie or beyond, to explore higher box office potential.

With the complexity of information, the truth that the smell of wine is not afraid of the depth of the alley no longer exists.

Even if it is a good movie, it must first be in front of the audience before it can take advantage of its quality.

"I understand this, so this time we have invited all the media people we can invite, and our own publicity channels, such as Bibo, Xiaohongshu, Tieba, Douying and other big v accounts have been opened For promotion, it is necessary to spread the news about the release of "The Devil Boy Comes into the World" to the entire Internet."

As the Grand Admiral of Jiaxing Navy, Yang Tianzhen is very confident in this. All she can say is that in this battle, her ammunition depot is terrifyingly sufficient, and she has no problem trying out different forms of propaganda tools and public opinion weapons in turn.

Who told Xu Jia to set an unlimited limit on the promotional expenses of "The Devil Boy Comes into the World"? Although she didn't dare to spend too much, she had no problem letting go as long as she didn't waste it.

By the time the premiere ceremony ends today, she will have promotional materials about the movie flying all over the place.

Xu Jia listened to Yang Tianzhen's publicity plan and nodded.

Judging from this plan alone, the latter is quite well prepared, especially with sufficient logistical supplies, and almost every aspect has been taken care of.

This kind of blanket propaganda is a regular army style rarely used by Jiaxing. Although it is quite satisfactory, it rarely makes mistakes.

"In addition to these conventional publicity methods, we will discuss with Wanda Cinemas to join forces and do group purchases on the Douying platform. Through three-party cooperation, the pooled resources will be better than ours alone, and the dividends will be shared among the three companies. "

"Give the same conditions to Penguin to see if they are willing to accept it. In addition, we will notify all the video websites that have reached sharing agreements with us and ask them if they are willing to help push the announcement. When they need it, we can Give them the same treatment.”

Xu Jia worked hard to win over this one, unite that one, and work hard to connect the upstream and downstream, just for this moment.

With the cooperation of multiple parties, by superimposing their respective advantages, the effect achieved will be one plus one greater than two. Everyone will also get satisfactory results, and everyone's relationship will deepen. Why not?

It was rare in the past, just because there was a lack of sponsors like Jiaxing who had enough strength and could gain everyone's trust.

Of course, as time goes by, problems such as the alliance becoming rigid and the big bullying the small will definitely arise.

But that is a matter for the future. He should grasp the present first and then consider the future. As long as he can control the mediocre and the strong, he will be able to survive for a while.

After that...that's not what he should think about.

Yang Tianzhen frowned slightly, thinking about Xu Jia's suggestion, and his expression gradually turned to admiration and joy: "If this method works, then the effect of this publicity plan will be at least tripled, and it is not a one-time event." Yes, we can still use it when we need it in the future."

"This, this is a brand new entertainment promotion alliance. As the sponsor, Jiaxing will enjoy the most generous dividends in the future."

Due to the noisy environment she was in, there was something she didn't say.

That is, this alliance may seem loose, but it can be extremely effective at critical moments. More importantly, it means the right to speak and the establishment of a new rules system in the circle.

As an advocate and initiator, Xu Jia will also be the biggest beneficiary of this rule system.

"Haha, it's just an idea now. Whether it can be realized depends on your implementation and whether those guys are willing to sell me this face." Xu Jia shook his head.

That's what he said, but everyone present knew that it was just the other person's humble words.

I would like to ask the entire entertainment industry, who dares not to give face to their boss?

Xu Jia——True·Fruit of Face·Ability.