The Pioneer of the Rebirth Era

Although I was shocked by the luxury of the renovated store, it was still within the acceptable range. But there were hundreds or even thousands of clothes in the store, which made her unable to calm down.

Spend a month, or even a year's savings to buy a piece of precious gold and silver jewelry, she believes that someone will do it. After all, where is the price of gold or jade? Its own value is not low.

But spending a month or even a year's savings to sell only one piece of clothing is a bit beyond her cognition.

"Not expensive, not expensive at all, I still think it's cheap." Yang Dongxu said.

Where is the price? Compared with the brand stores of later generations, this price can be said to be a price close to the people. Because the quality of these clothes is really high, after removing the cost of getting the goods, plus the value of the store itself and employee expenses, it is really conscientious to set this price.

This is the promotional price for the opening of the new store. After a while, the price will be increased by at least 50% before it can reach the lowest price standard in Yang Dongxu's mind.

But I can't say this now, otherwise my sister and Zhuo Qing'er will be even more disturbed, wondering if this is a black shop. After all, they haven't been ravaged by the various standards of the rich in later generations. They don't understand what the rich want, and why some people only buy expensive ones and don't sell the right ones.

But he believes that it won't take too long for his sister and Zhuo Qing'er's values ​​to change fundamentally, and they will understand the difference between branded clothing and ordinary clothing, as well as the grade gap between luxury goods and famous brands. But this kind of change needs to be done slowly, adapting and changing slowly, and taking it out all at once will scare them.

"Can it be sold at such an expensive price?" Hong Ying asked worriedly.

In the Millennium Supermarket, she is not just a cashier, because she wants to learn more, and Yang Dongxu's existence makes any accounts on the Millennium side open to her.

So Hongying knows that if you run a store, you will lose money if you don’t open it. Even if the house is your own, you don’t need to pay rent, but you still have to pay the employees’ wages, right?

"Don't worry, there's no problem, absolutely no problem. You have to be calm when doing business, and these clothes can be returned even if they can't be sold. Even if they really lose money, they won't be able to accompany you much." Yang Dongxu said hastily.

Returning the goods is not a matter of returning the goods. The round-trip transportation costs alone are not low. After all, Hong Kong is not close to Yanjing, but these are ignored by him on his own initiative.

"Why don't you try this first?" Hong Ying said after struggling for a while, this sentence was not addressed to Yang Dongxu, but to Zhuo Qing'er.

So I decided to give it a try at this price, mainly because the clothes are so beautiful. In addition, she also knows a little about the price of some high-end things after buying gifts home in the past two years, so although it feels that this is not low, it seems that it is not impossible to sell it.

"Then let's try it first." Zhuo Qing'er nodded. Although she had never experienced any hardships since she was a child, her family background can only be regarded as a little rich, but no matter what, she has been in contact with people in society, and even worked after graduation. a period of time. So even though I was shocked by the price, I quickly adjusted myself.

How can any store think that its own products are expensive? The only thing that is true is that she thinks that selling it cheap is the truth. Her attitude just now was a bit unreasonable, and she needs to adjust it in time.

"That's okay, I'll go back first. You should read these materials first. In the beginning, you should learn more and do less." Yang Dongxu took out a large stack of materials.

These materials are mainly about the introduction of the brand clothes of the clothing store, as well as the detailed description of each style, as well as some information about other brands of clothing, the latest trends, and of course a thick stack of magazines about clothing.

These are all things that you must understand and understand if you want to run a brand clothing store well. Only when you know these things, you understand the difference between the brand and the public, luxury goods and general famous brands, and where the difference is, can you establish more clearly. The business philosophy of this store is good, and at the same time, it brings customers a different consumption experience from the past.

"Can it really be sold?" Seeing her younger brother leave, Hong Ying couldn't help becoming anxious again. The confidence built up by courage is obviously only an occasional burst and cannot last long.

"Let's try it out. Let Sister Li and the others do the things in the store first. Let's clarify these things first." Zhuo Qing'er frowned when she saw so many materials and magazines, studying and reading books. It has never been what she is good at, even if she was admitted to high school.

"Well, read the book first." Hong Ying nodded emphatically, then looked at the clothes around and couldn't help but whispered: "Sister Qing'er, these clothes are so beautiful, do you think we can wear them?"

"The whole store belongs to you, do you think you can wear it?" Zhuo Qing'er said a little funny.

"Isn't it too expensive, don't you have any idea?" Hong Ying stuck out her tongue.

In fact, the price of the clothes and shoes that Yang Dongxu brings back every year is worse than those in the store, or even better, but he said the price is not high. Being comfortable and wearing it after seeing the price are two completely different things.

"Then let's work hard together to run this store well, and when we make money and are able to buy these clothes, maybe we will have confidence."

"Yeah, I feel the same way. My salary was good before, but a month's salary is not enough to buy a pair of pants here. It feels so unrealistic." Hong Ying kept nodding like a chicken pecking at rice.

Then the two of them wandered around the shop now.

It is natural for women to love shopping in clothing stores, especially clothing stores full of beautiful clothes, even if they can't afford them. Even if the store is your own

In the evening, Hong Ying was taken back to the courtyard by Du Fei from the store, her face was a little tangled.

"Did you encounter any problems?" Yang Dongxu asked when he saw his sister's appearance.

"Not a single piece of clothing was sold." Hong Ying said very disappointed.

"Are there no guests?"

"No, there are a lot of people looking at it, and there are a lot of people who want to sell it, but they just can't seem to afford it." Hong Ying began to worry about whether the price was set too high.

"I can't afford it just because I don't like it enough to take my time." Yang Dongxu served a bowl of soup for his sister.

"Isn't it because you don't have enough money?" Hong Ying looked at her younger brother with a cute face.

"This." Yang Dongxu scratched his head for a while, not knowing how to explain it.

I haven't experienced those who would rather cry in a BMW than laugh on the back of a bicycle. It's hard to understand how crazy someone who can eat instant noodles for a month for a bag, a piece of clothing, or even rent out his body is for a luxury.

"Take your time, when you open a store, everything will sell well. If so, wouldn't those clothes sellers be early?" Yang Dongxu had no choice but to forcefully explain.

"But when every branch of Millennium Supermarket opens, everything sells well?"

"Cough cough cough" Yang Dongxu choked on the food in his mouth and almost spit it out, "It's different, it's different. Millennium is a supermarket, but you open a brand store. First read the information I gave you , you will understand after reading it."

"Is that so?" Hong Ying was a little disbelieving.

From the point of view of sales alone, she felt that the brand store that her brother talked about was better than opening a supermarket to make money.

"It's really different. It's hard to explain the truth, but you'll gradually understand. The store is in Houhai, right? I'll go and have a look in the past two days. It just happens that the season changes and I need to sell some clothes." Aunt Ran Feifei saw Hong Ying's slightly tangled look and said.

"Really?" Hong Ying's eyes lit up when she heard that someone wanted to buy the clothes in her store, and then she thought of the price of the clothes in her store, and began to retreat: "It's better not to, those clothes are so expensive."

"How can anyone say that about the things in your own store? Besides, don't you know the prices of the things you usually wear?"

"What price? I don't think I've seen these brands in Yanjing, isn't it very common?" Hong Ying looked at herself.

Although she usually goes shopping with Ran Feifei, Zhou Ya bought more clothes. Every time Zhou Ya comes back, she will bring a bunch of gifts from abroad, among which clothes are the mainstream.

"Let's not talk about this first, listen to Xuzi, you read the materials he gave you before you talk. If I have nothing to do tomorrow, I will go to your store to see and give you pointers." Ran Feifei didn't say these things As for the price, she was really afraid that Hongying wouldn't dare to wear these clothes after telling her.

After all, although Hong Ying has been in Yanjing for a long time, her level of contact is much lower. Unlike since she took charge of the Yang family banquet, there are too many people who eat thousands or even tens of thousands of people for a meal. I have seen the hardships of ordinary hawkers, and I have also seen a local tyrant who spends hundreds of thousands of dollars on a banquet without blinking an eye. . At first she was surprised and couldn't understand it, but she got used to it after seeing it a lot.

"Yeah, okay." Hearing that my aunt went to the store to give advice, Hongying nodded cheerfully. My aunt is very powerful and can manage the Yang family banquet in an orderly manner. After she was happy, she was a little worried and said: "Go and see That's good, don't buy clothes, it's really expensive."

"Okay, okay, I see." Ran Feifei was a little dumbfounded by Hongying's appearance.

Especially when Hong Ying felt that her aunt was going to point her out, should she send some gifts to thank her, but the clothes in the store were really expensive, and she was a little bit reluctant to send them out. Ran Feifei gave Yang Dongxu a hard look.

Others don't know that she knows Yang Dongxu's family background, and that she is so rich and makes her family live so poorly.

All right! There is no reason for this wave of resentment. She now earns more money in a month than her family makes in a year. This is because her family is also a wealthy family, otherwise the gap will be even bigger.

However, her concept of family is the same as that of Yang Dongxu, she cares a lot about gifts, but not everything is taken care of. Although I am very rich, my family members can't wait to die and become a moth parasitic on my body. This is not only irresponsible to yourself, but also irresponsible to your family members.