Rebirth 99 to become a car giant

Promoting the development of China's own brand car companies is what Nanshan Group has been doing.

This is not simply because of how great Cao Yang is, but because self-owned brand models generally use a large number of parts from Nanshan Group.

As long as the self-owned brand develops and grows, it means that the development of Nanshan Group will be better.

Now that Volkswagen is going to deal with Nanshan Group, Cao Yang naturally wants to let everyone know that Volkswagen is not as powerful as everyone imagined.

In the world, no matter whether it is the first or the second car company, it is not Volkswagen.

But in China, over the years, Volkswagen has firmly taken the number one position in the market.

It can be said that the benefits they obtained in China are beyond their own status.

Of course, it is undeniable that they did make some contributions in the early days, training some parts companies and skilled workers in China.

However, there are no permanent friends, only permanent interests.

"Mr. Cao, don't worry, our Geely Automobile will definitely not fall behind."

"It is also a good thing for Geely to cooperate with various media to promote the development of public opinion and let everyone know that joint venture car companies have discriminatoryly reduced configuration and material grades in China."

Volkswagen began to fight back on the Internet, and began to pull more joint venture giants into the water, hoping to use this method to alleviate its recent unfavorable situation.

In response to this situation, Nanshan Group naturally did not do anything.

Cao Yang even personally called the bosses of various independent brand car companies to discuss the recent publicity campaign.

Originally, at the end of last year, everyone had already discussed cooperation to spread the word-of-mouth of Nanshan engine and Nanshan gearbox.

In this way, consumers' confidence in self-owned brand car companies can be improved.

From the current point of view, the effect of this trick is still very good.

Throughout the first half of 2006, the growth rate of self-owned brands was higher than that of joint venture car companies.

Although the total market share is less than 50%, this day will come sooner or later.

"Mr. Li, you really are awakening in the world."

"Today's auto market is obviously more popular than last year, and it is almost inevitable that the annual sales will exceed 7 million units."

"Under such circumstances, there is no reason for us to let the international auto giants eat the biggest piece of the cake, while our self-owned brand auto companies just drink a little of the leftover soup."

"I hope that through everyone's joint efforts, I can become a self-owned brand that eats meat, and a joint venture car company that eats soup."

If ordinary people heard Cao Yang's words, they would probably think that he was bragging.

But Li Su didn't think so.

He's a very ambitious guy.

In particular, the development of Geely Automobile this year is much smoother than last year, and his confidence is even more abundant.

"It's a good thing for our Emgrand to engage in Passat."

"In the next step, our Geely Automobile will make a fuss about the Accord, Camry, Teana, Mondeo and other models of the same level."

"We want car consumers to understand that although the price of Emgrand is only about half of theirs, our performance is no worse than them."

"Even in terms of powertrain and body strength, we are better than them."

Li Su naturally knew the purpose of Cao Yang calling him this time.

It is definitely a good thing for everyone to join forces to deal with the joint venture giants.

He has no reason to object.

He even took advantage of this opportunity to make further use of Emgrand's current dominant position.

Taking advantage of the fact that other car companies' models of the same level have not had time to replace the materials, it is necessary to establish the reputation of Emgrand.

As long as this is done well, consumers will not feel much even if the models of other car companies use hot stamping in the future.

The impression that has been formed in everyone's mind will not be changed so easily.

In the future, Geely Auto will not have to fight price wars blindly, and can properly increase its profit margins.

In other words, it is to use more abundant configurations to promote the increase of brands and car prices, so as to enhance the charm of independent brands.

After Cao Yang finished the phone call with Li Su, he quickly continued the phone call with Yi Jia, the boss of Changan Automobile.

Since last year, Changan Automobile and Nanshan Group have also entered into a comprehensive cooperation.

Changan Automobile has developed two SUVs and a sedan in one go, and the engines and gearboxes used are all provided by Nanshan Group.

According to their plan, the first SUV will be officially launched by the end of this year.

Calculating the time, their prototype car has almost come out, and they can start publicity in advance.

"Mr. Yi, with the same model size, better body materials, and better power performance, there is no reason why our self-owned brand models are so much cheaper than joint venture car companies, and they can't be sold."

"I am contacting various self-owned brand car companies, and we will work together to promote our own technology and configuration through various channels."

"Propagate the discrimination against Chinese consumers by joint venture car companies."

"The best thing is to take this opportunity to reduce the brand reputation of the joint venture car company."

"The ebb and flow is definitely a good thing for the development of independent brands."

Cao Yang's communication with everyone this time is quite frank.

There is no reason for anyone to object to this kind of thing that is good for everyone.

The difference is nothing more than to what extent.

"Mr. Cao, I fully understand this truth."

"Don't worry, although Chang'an Automobile also has its own joint venture company, we will definitely not stand in their position in terms of policy."

"For our group, the purpose of the existence of the joint venture is to make money for shareholders."

"If we can earn more money by developing self-owned brand models, then it is possible for us to give up some business with joint venture car companies in the future."

"As long as Nanshan Group doesn't specifically target Chang'an Ford or Chang'an Suzuki, I will definitely cooperate fully."

Yi Jia is not stupid either.

He can clearly see the starting point of Cao Yang's matter and the ultimate beneficiary.

According to the direction that Cao Yang discussed with him, it will not cost much money, but the potential benefits are worth looking forward to.

In particular, Changan Automobile is about to launch three SUVs and sedans. Naturally, it is more hoped that these models will perform well in the market.

To a certain extent, if these models want to sell well, then some models of other car companies must not sell so well.

In this case, it is almost inevitable to grab meat from the bowl of the joint venture car company.

"Then I will arrange a special person to connect with Chang'an Automobile. Some actions can be carried out together, and the effect will be better."

"Some soft articles, we will also have people write them and share them with Changan Automobile."

The sword has been pulled out, so naturally there is no way to take it back.

Now Nanshan Group rushed out to deal with Volkswagen, and even further expanded to deal with domestic joint venture car companies.

Cao Yang must only allow success, not failure.

After communicating with Geely and Chang'an one after another, other self-owned brand car companies such as BYD, Chery, and Great Wall, he naturally did not fall behind.

Of course, considering that the main opponent this time is Volkswagen, and Spring City Automobile Group and Modu Automobile Group are joint ventures of Volkswagen.

So Cao Yang did not harass these two companies.

In the next period of time, the Huaxia Internet will be lively.

All kinds of articles are flying all over the sky, and the smell of gunpowder is getting stronger and stronger.

And at this time, the Yangcheng Automobile Wind Tunnel Laboratory, which is about to be completed, ushered in the first car test ahead of schedule.

Autohome launched Passat's crash test in the form of webcast.

Since this laboratory is operated by Lingnan University of Technology, the partners also have some official institutions.

Therefore, as a semi-official testing institution, it must be more convincing than finding a random place for crash testing at Autohome.

This is also an important reason why Yu Yuhui proposed to conduct tests in this place.

Of course, in order to show the so-called fairness, in addition to the overseas version of Passat colliding with the domestic version of Passat, Yu Yu once again arranged the collision between Geely Emgrand and Passat, as well as the collision between BYD F6 and Passat. Accord as the next batch of collision objects.

"Ayang, after the crash test of Autohome, our automobile wind tunnel laboratory has become famous."

"The wind tunnel test has not yet started, but the crash test has been arranged first."

"However, your relationship with Volkswagen is officially on the table."

Xiang Changle, as the director of the Yangcheng Automobile Wind Tunnel Laboratory, naturally went to the scene to follow up the crash test in person today.

Cao Yang, the promoter behind, also came to the scene.

"Teacher, it's no secret in the auto industry that we have been fighting with Volkswagen in recent months."

"Competition can better promote the development of China's auto industry and allow consumers to gain more benefits."

"As for whether to tear your face or not, it doesn't matter anymore."

Cao Yang started calling the bosses of various independent brands, but in fact, there was no way out.

If you retreat at this time, you will lose face at all.

"This kind of competition is indeed beneficial to the development of the domestic auto industry, but the pressure has come to your Nanshan Group."

Xiang Changle is still very optimistic about Cao Yang.

Thinking about reminding me one last time.

"The greater the pressure, the greater the opportunity."

"If the reputation of our self-owned brand can continue to rise and sales rise rapidly, then the business of our Nanshan Group will also increase rapidly."

"Now we have been on the road of exchanging the market for technology for more than ten years."

"It can't go on like this forever."

When Cao Yang said this, Xiang Changle naturally had no objection.

Anyway, Nanshan Group is going against Volkswagen, and he just needs to give his full support behind the scenes.

Soon, various basic tests were prepared in the laboratory.

He Ling at Autohome also served as the narrator of today's live broadcast, and introduced the preparations for everyone.

"Editor Fang, isn't this Autohome's head too strong?"

"This is the meaning of fighting against Volkswagen."

As old rivals, Lin Jiayan and Fang Dawen naturally found a conference room to watch the live broadcast of the crash test conducted by Autohome.

"You only see the matter of people's hard-charging Volkswagen, but you don't see the support of other manufacturers behind this matter."

"Look at the models selected this time, BYD's F6 and Geely Emgrand are included."

"According to previous information, the body crash tests of F6 and Emgrand are both excellent."

"Autohome is obviously trying to support self-owned brand car companies such as Geely and BYD, and then take this opportunity to fight against Volkswagen."

"Didn't we already hear that Volkswagen is going to kick Nanshan Group out of the supply chain?"

"Obviously, the actions of Autohome this time must have something to do with this matter."

Fang Dawen can basically see some meaning behind this matter from the appearance.

This matter is obviously not as simple as everyone's eyes see.

"No matter what the reason is, Autohome has attracted enough traffic."

"In the future, their position in the country will be more stable. Do you think we should conduct some similar tests?"

"Otherwise, when the time comes, everyone will go to Autohome to advertise, and they won't take us seriously."

Lin Jiayan raised a question from a very practical perspective.

As an automotive media, spending a lot of money to do these tests is obviously not just to bring good articles to consumers.

There are actually interests behind it.

The most intuitive thing is how to get more advertising fees.

The more tools the auto media have in their hands, the greater the deterrent effect on the OEMs. Whether it is to buy safety or to promote their own models, each OEM will definitely place more advertisements.

In the past, everyone relied more on the influence of the platform to attract the advertisements of OEMs.

But now Autohome has begun to let everyone see another solution to make advertisements actively look for it.

Lin Jiayan thinks that this plan can be learned completely.

"You can make a plan, and I will report it within the company."

"However, our focus doesn't have to be exactly the same as that of Autohome. We can do things in a different dimension."

Fang Dawen pondered for a while, and felt that there was indeed something to do.

Otherwise, the car factories will not pay attention to them in the future, so how could they put more advertisements?

While Fang Dawen and Lin Jiayan were chatting about the topic of Autohome, at the wind tunnel laboratory site of Yangcheng Automobile, with Xiang Changle's order, the crash test officially started.

A lot of preparatory work has been done, but the official collision is actually a matter of a few seconds.

The domestic and foreign versions of the Passat were the first to collide. There was no need for the host, He Ling, to say anything. The camera on the screen already told everyone the answer.

The two Passats look the same, but the A-pillars are obviously different.

On the body of the Passat with the words "domestic version" written in bright red, the A-pillar is arched upwards, and the deformation is very serious.

The other foreign version is much better.

Apart from a slight bend, the entire cockpit is relatively complete.

And with He Ling's explanation and the approach of the camera, everyone can directly see more direct problems.

"Mr. Cao, after the airbag of the domestic version of the Passat exploded, it didn't hold the dummy, but went off track."

"This is a problem that has not been discovered before."

"The entire steering wheel goes directly towards the driver without any airbag protection in between."

"This time, Passat's safety issue is definitely a real hammer."

Yu Yu followed Cao Yang and heaved a sigh of relief after seeing the results of the crash test.

Although everyone had some predictions before, they already knew in their hearts what the test results would be like.

But now the performance after the actual results came out is obviously better than they imagined.

This is naturally the best.

"The public in Shanghai is probably going to have a headache now."

"But they've done a lot of work to muddy the water."

"It depends on the changes in Passat's sales in the next few months."

Whether it is Shanghai Volkswagen or Volkswagen, Cao Yang has noticed their various performances in the past one or two months.

They certainly won't sit idly by.

"Madi Hao and S6 will also have a crash test with Passat. At that time, the pressure of public opinion that Volkswagen will face will not be the same as before."

"Geely Automobile and BYD will definitely not miss this opportunity."

"A scuffle in the domestic auto industry has officially begun."

Yu Yu was a little excited.

Such a big scene must be a great thing for Autohome.

Of course, in the future, the investment of joint venture car companies in advertising on Autohome will probably be known.

But in the early stage, it is definitely only Volkswagen that will drop more.

If other manufacturers do not want to be targeted, they will not dare to suddenly withdraw their advertising cooperation with Autohome.

"One hero and three gangs, if you pull several car companies to follow Nanshan Group to deal with Volkswagen and other joint venture giants, the chances of winning will naturally be better."

"Your plan, I think the final result should not be bad."

"Even taking this opportunity, it is not impossible to reverse consumers' impression of the poor quality of China's own brand car companies."

Fang Sisi also attended the event today.

Although Weibo is just a platform, it does not release any news itself.

But this matter has a great impact on Nanshan Group, and the follow-up Weibo must also do some targeted drainage and headlines, so Fang Sisi also wants to understand the situation on the spot.

Lest you lose your sense of proportion when you get it.

"The automobile industry is a pillar industry, and all aspects are very concerned."

"When it comes to the publicity of this matter, you should also pay attention to it, so as not to cause backlash from all parties."

Xiang Changle gave a vague reminder.

After all, all the top car companies on the sales list have a bunch of monsters behind them.

It's not something you can hit if you want to.

At that time, it might bring some troubles to Nanshan Group.

"As long as Spring City Automobile Group, Modu Automobile Group, Xifeng Automobile Group and Changan Automobile and other large groups do not jump out to oppose it."

"No matter how troublesome this matter is, you shouldn't worry about it."

"Anyway, we didn't falsify, but just presented some facts to everyone."

"Taking this opportunity to promote the crash test business of China Automobile Center, maybe they are also very happy."

Fang Sisi looked at the problem in a different dimension than Xiang Changle.

In his opinion, no matter how much he struggles, he is not afraid.

Because Nanshan Group, Chuncheng Motors and several other groups are deepening their cooperation.

They should not choose to jump out at this time and tear themselves apart with Nanshan Group.

Otherwise, if Nanshan Group does not cooperate with them, other competitors will immediately surpass them.

Then it is not easy to explain to the leader.

"That's the truth, but if it gets too serious, maybe those foreign auto giants will drag those parts giants to the end."

"Although the parts business of Nanshan Group is very strong, no matter which car company it is, it still uses parts from some international auto parts giants."

"Even on the Nanshan engine or some other parts, some parts are purchased from international auto parts giants."

"It's not feasible for us to think about getting rid of them completely in the short term."

Xiang Changle reminded again.

It's okay to struggle.

But he thinks that the struggle should pay attention to the scope and the degree.

"What the teacher said is also reasonable. Our focus is on Volkswagen and other brands of models. It's fine not to name them."

"However, I believe that consumers are also discerning in their hearts."

"Take advantage of this opportunity to increase the market share of our self-owned brands."

"That way, more people will come to support Nanshan Group."

Cao Yang had just finished speaking, and the next crash test was about to begin.

BYD F6 vs Passat.

Geely Emgrand vs. Passat.

As a result, needless to say, the Passat must have been mistreated.

After the results came out, the articles prepared by Autohome, Geely and Emgrand immediately began to be published online.

The hot posts on various forums also changed quickly.

Self-owned brand car companies have left the market one after another, looking for various opportunities to attack joint venture car companies.

Many netizens also began to participate in this matter.

For a week in a row, the headlines on Weibo all contained content related to this topic.

All car companies, you sing and let me appear on the stage.

How lively.

"Mr. Cao, the customer flow of our 4S store has more than doubled compared to the same period last year."

"The sales of Emgrand this month will definitely exceed 10,000 units."

"It's all thanks to your proposal."

Li Su was in a good mood and called Cao Yang to announce the good news.

For them, as long as it can promote sales, this matter can continue.

There is no problem even promoting it as a major policy of the company.

"Congratulations, President Li."

"This is the second mid-level sedan with a sales volume of more than 10,000 per month among domestic self-owned brand car companies."

"We, Nanshan Group, can be regarded as following along."

At this time, there is no need to take the credit for himself.

Anyway, he has already obtained the real benefits.

The two exchanged pleasantries like this, and the atmosphere was very good.