Military Technology

Compared with ordinary experiencers, a group of testers also racked their brains to get first-hand test data.

However, the official experience stores of Haoyu Technology's major offline brands have never set up any priority channels for these testers, so they have to queue up like ordinary testers for the test, and there is also a time limit.

This caused a lot of complaints from the so-called evaluation experts, but there is no way, who made these products popular now, so in order to gain popularity, even if it is inconvenient, they have to come up with the evaluation as soon as possible.

As these various evaluations have come out one after another, the popularity of these products has risen again, and they even occupy the forefront of the hot search list for several days.

Especially some advanced innovative products and technologies, such as five-meter wireless remote charging technology that charges like WiFi, and transparent tablets, as well as this modular and splicable smart screen, and even smart AR sunglasses and game controllers.

Each product has attracted a large number of followers, and the topics it has triggered have not only been in the technology and digital circles, but also extended to multiple circles. Even some mainstream media reported on the topic of technological innovation leading social development.

As for Wu Hao and the others, such continuous enthusiasm is naturally what they want to see, because it is tantamount to free advertising.

Also because of this popularity, their pre-sale orders have also increased in the past few days. After the pre-sale started, the order volume soared to more than 2 million orders in the first day, the pre-sale volume reached more than 200 orders on the second day, and even approached 3 million orders on the third day. And on the fourth day, there was a blowout, which actually reached 3.5 million orders.

Such a hot pre-sale made the whole company full of joy, Zhang Jun and the others were even more delighted from ear to ear.

Especially Zhang Jun, although the weight loss has begun to show results, but the flesh on his face has not decreased at all. When he smiles, he looks like a Maitreya.

Even Wu Hao, facing such pre-sale results, had a smile on his face.

Facing S Star and corn products before, although he remained relatively calm, to be honest, he was still a little worried.

S star is overseas, and corn is a very strong opponent in China. This joint double-teaming of inside and outside made many people shake their heads again and again. I even think that Wu Hao and the others will gradually lose their market position under such double-teaming, and more seriously, they may eventually collapse like the first few smartphone companies.

And such a strong pre-sale performance this time can be said to have given them a shot in the arm. It not only re-established the confidence of the employees in the company, but also showed their strength to the outside world.

To have technology is to be able to do what you want,

This is something that companies marketing under the guise of technology cannot do.

Haoyu Technology made its fortune relying on technology, and has always focused on technology first. Throughout their press conferences and new products, they are all based on new technologies.

This point has also been deeply rooted in the hearts of the people. Some technology enthusiasts even said that Haoyu Technology's annual new product launch is definitely one of the few new product launches worth looking forward to every year, and it is also the most useful launch.

Different from the general manufacturer's press conference, a function will be talked about for more than half an hour or even more than an hour. As for the press conference of Haoyu Technology, only the key technical aspects will be explained, and the rest will basically be quickly skimmed.

Moreover, new technologies account for a high proportion of new products, and each new product has its own unique features, rather than a nesting doll with a different shell for marketing.

There are even so-called industry critics who ridicule Wu Hao that they don’t know how to market. In their view, these technologies are enough to release several generations of products, which can earn higher profits.

Regarding this, Wu Hao and the others just laughed it off. It seems that higher income will be obtained in that way, but it will lose the reputation of users. Moreover, such fast-food products basically become electronic waste after half a year or a year. But good products can be used for a long time, just like fruits, fruit 4 and fruit 6 in those days are still used by people.

Of course, the marketing methods of the two parties are also different. These companies rely solely on selling products for marketing, at most they sell advertisements. As for Wu Hao and the others, they have formed an ecological chain, specializing in selling value-added services.

In fact, as more and more users use Haoyu Technology's products, the scale of the entire ecological service chain is also increasing, and the output value of value-added services is also increasing.

Although it will not be able to get more benefits in the short term like new products, it is a long-term process. The intelligent voice assistant that was released to them at the earliest will still bring them very rich income every month.

That's why Wu Hao and the others have introduced so many technologies on one product, the purpose of which is to attract consumers to buy. As long as you buy it, you are a potential customer of our value-added services, and you will always have the opportunity to purchase value-added services.

Generally speaking, the so-called value-added services are just some optimization functions superimposed on top of ordinary services.

For example, before the voice of the intelligent voice assistant was full, there were only two voices of male and female to choose from for basic services, and this voice would not affect the use of the intelligent voice assistant.

As for value-added services, you can choose more voice types, such as sweet, crisp, soft, pleasant and so on in female voices. The male voice is thick, magnetic and hoarse. There are also those of different ages, such as the elderly, children, and even the voices of virtual characters in some film and television dramas.

Users can freely choose to buy according to their own preferences. If you don't want to spend money, ordinary voices can also be used.

This is similar to the skins in the game. Normal skins do not affect the game, but good-looking skins look more comfortable. Of course, the skins in some games secretly add attributes to characters or props is another matter.

Under normal circumstances, users will not take the initiative to purchase these value-added services. So at this time, it is necessary to adopt a marketing strategy. The easiest way is to give away experience services for free.

For example, the relevant value-added services in these products are generally free for one month to three months after purchasing the machine, so that users will also choose value-added services to use because they are free.

When the free period expires, users will feel very uncomfortable returning to the normal version, so they will choose to renew to use value-added services again.

Can't go back, this is the voice from the heart of many users. Wu Hao’s background monitoring data also shows that basically 85% of users will choose to pay for renewal after experiencing value-added services.

Among the 85% of the users, about 80% of the users chose to become long-term annual fee users again in order to enjoy the annual fee discount.

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