Let you invest, you support half of the entertainment industry?

piu~pop!

Fireworks bloomed in the sky, and there were scenes like fireworks everywhere.

Xu Jia and Yang Mi stood on the Bund watching the fireworks show, and the building's advertising screen played a countdown.

"Three, two, one! Happy New Year!"

There were cheers all around, and everyone looked excitedly at the fireworks above their heads.

This also means that 2019 has officially entered. The director of this year's Spring Festival Gala actually approached Xu Jia, but Xu Jia declined.

Are you kidding me? The last one was held as expected and he made a big splash.

Don't think that this kind of limelight is a good thing. If others can't do it, you can do it. It will only become a thorn in everyone's eyes.

After rejecting the invitation, Xu Jia also temporarily put down the work at hand and accompanied Damimi to watch the fireworks show in the Magic City.

"Happy New Year, Sister Mi." Xu Jia looked at Yang Mi and smiled.

"Happy New Year, Jiazi." Yang Mi also looked back. The two of them seemed to have returned to their youth, that kind of leisure and ignorance, but with an extra feeling.

Xu Jia held her face and kissed her, while the same scene happened to other couples around her, and no one noticed.

…

[Jia Ling lost a full hundred pounds for this movie! 】

["Hot and Hot", let your youth be hot. 】

[Girls can also be hot and hot, Jia Ling’s new work is here for you! 】

The Internet is full of promotional releases for "Hot and Spicy", which is almost a blanket propaganda.

From the beginning of this movie, Xu Jia has set a publicity strategy, which is to saturate or even exceed the pre-heating, so that everyone can focus on it, and at least let those who do not pay attention to the movie know that there is a Jia Jia movie. The movie starring Ling is about to be released.

The entire Magic City branch is busy. They are the focus of publicity, so naturally these tasks are placed on their shoulders.

Suddenly, a man and woman walked outside the door. Everyone was not surprised to see that it was Xu Jia and Yang Mi. Everyone could see the clues about the state of these two people, but they were a talented and beautiful couple, so it was their turn to be a monster. Making irresponsible remarks?

"How was the premiere yesterday?" Xu Jia asked.

The person in charge hurriedly came up and reported: "The response from everyone was still very good, and the moment Jia Ling successfully lost weight did arouse a lot of exclamations, proving that we really succeeded in beating this hot spot..."

"But what? Tell me what you have to say." Xu Jia frowned slightly.

Yang Tianzhen was in charge of overseas publicity overseas, and the person in charge was recommended by her. He was still a little out of control and needed to be adjusted.

"After the movie ended, the audience, including the critics, felt that the movie brought too little surprise to them. It was quite satisfactory and not as satisfying as they expected before entering the cinema." The person in charge said hesitantly.

Although their own movies are not good, they can also see the shortcomings, which is the mismatch between promotion and content quality.

What everyone wanted to see was a movie that fully met their expectations. After all, the publicity campaign was so huge, and their expectations were also very strong. But the biggest highlight when they arrived at the scene was that Jia Ling lost 100 pounds. Naturally, you will feel that you have been deceived, which is the so-called neither up nor down. This is the most terrible thing.

"Haha, our goal is to let them enter the cinema. As for how they feel, we can't control it, and we don't need to control it. As long as the popularity does not decrease, and there is no large-scale smear, it is enough. As for the lack of expected satisfaction, this kind of The situation is normal, there are few movies that can truly satisfy the audience, and many major productions fail at this, we just need to be above the passing mark," Xu Jia said.

This is why low-budget movies can always produce dark horses. People’s expectations for this kind of movie are not very strong. Once their expectations are exceeded, it will be easily praised as a masterpiece. Of course, it is also true when there is no money. When the desire to create is stronger.

Just like what Wu Zhenyu said, before there was not enough funds, the crew members could only find ways to attract the audience from other aspects. When there is no shortage of money, this innovative spirit disappears.

The key to the movie not collapsing is that the quality of the content must pass the passing mark, so that at least the audience's reputation will not collapse immediately and on a large scale.

"By the way, didn't Hangcheng conduct a live pre-sale of "Hot and Spicy"? How was the effect?" Xu Jia asked instead.

Combining it with live broadcasting is also part of his resource integration. Jiaxing has this resource, so of course it must be used. What's more, it is also a help to the live broadcast department, and they can also get considerable benefits from it, such as points and commissions.

As well as the presence of the stars and creators of the crew to participate in the live broadcast, for example, Fang Jia Ling has already made a schedule to go to the live broadcast room of Brother Xiao Yang and Teacher Luo, but they just have to wait until the movie is released for a period of time to stimulate the market. Passion.

"The effect is quite good. The pre-sale box office has exceeded 100 million. We predict that this movie will open high and go low. The box office may break the record on the first day." The person in charge was excited when he mentioned this. If the live pre-sale If this path can be achieved, it will be easier for many future film projects to recover their costs.

"You have misjudged this. Our initial plan for this movie was to move in a stable direction. It is difficult to start high and go low. What you need to know is that Jia Ling is always a newcomer in movies, and the audience's trust in her is still insufficient. But as long as the publicity is done well and the reputation does not collapse, people will slowly enter the cinema," Xu Jia said.

Hearing Xu Jia's words, cold sweat broke out on the person in charge's forehead. He knew that such a general direction judgment would definitely be as Mr. Xu said without even thinking about it. No one dared to doubt Xu Jia on this. The latter But the prestige established through countless results.

Fortunately, at this time, the staff walked over quickly and shouted: "The first day's box office is out!"

"How much?" the person in charge asked quickly.

"Five hundred and sixty million." The staff said excitedly. This number is indeed not low.

The person in charge subconsciously thought of what Xu Jia had just said, and suddenly realized that his boss was really discerning. If Mr. Xu hadn't said that the movie was going on a steady track, then judging from the first-day box office of 500 million, this number was actually lower than theirs. Expectations, you know they spent hundreds of millions on publicity funds alone.

"Keep up the publicity campaign and ask Jia Ling and others to run more road shows and activities. If this trend continues, we will have a good start this year. In addition, although the funds for overseas distribution do not need to be too high, they still need to be spread out, mainly in Asia. ." Xu Jia ordered in a deep voice. For him, the success of the film's premiere is just the beginning.