Let you invest, you support half of the entertainment industry?

When Brother Yang arrived after hearing the news, Xu Jiazheng was explaining the short play to Miao Yuqing.

This department currently does not have a leader. According to his plan, it is best for this candidate to be elected from outside.

In this way, the managers of the three departments of the Hangcheng branch were selected internally, one was airborne from the headquarters, and one was elected from the outside, achieving a delicate balance.

When internal staff see the managers of the short video department, they feel that they have hope of moving up.

When the entire Jiaxing staff saw that Brother Yang was directly promoted to the manager of the live broadcast department of the Hangzhou branch due to his excellent live broadcast performance, they would also feel that as long as they did well, they would also have this opportunity.

And external talents will also flock to it when they see that Jiaxing has fulfilled its previous promise and invited the winner to be a manager in the short drama department.

The three positions satisfy the wishes of the three groups, and he grasps the proportions just right.

"Although I plan to select someone from outside to take charge of the short drama, your branch cannot give up. You still have to do the work that needs to be done well. The resources I have given you are definitely enough to lay a foundation. You can temporarily Let’s take on this part of the job first, and if you have any questions, you can ask Zhang Jun or Sister Zeng.”

Xu Jia arranged for Miao Yuqing in a serious tone. In his opinion, the short drama department was the focus of the Hangzhou branch.

It's very simple. This business is an expansion of Jiaxing's core business of film and television production. If you don't occupy your own field, it will only be stolen by the enemy.

"Understood, don't worry about this. Our people are also professionals. Entering this industry is a dimensionality reduction attack. Moreover, many artists in the company can come over to make guest appearances. Our advantage is that we are much better than other short drama companies. If I can't develop the short drama department with such resources, then I will resign from the position of head of the Hangzhou branch." Miao Yuqing issued a military order.

She was not joking, but she thought so seriously. If she could not do well in such a department, how could she lead the entire branch? It would only cause trouble to Brother Jia. If this was the case, she might as well go back to the headquarters and continue to work on her own. It's the old business.

"Sure, if you have this determination, then I can rest assured. If you need anything, please contact me or Sister Zeng as soon as possible. Don't carry it alone. Part by part is a separated part, but the whole is still one. .”

Xu Jia was encouraging and giving advice: "But you only need to grasp two aspects. In fact, you can't make a difference even if you think about it. One is the creative part. For this short play, you can refer to the emerging new media novels on the Internet. For example, the Dragon King’s son-in-law, and the rebirth of 80 in the female channel, who time travels to a vicious female supporting role.”

"The plot has a lot of twists and turns, and the plot is dense with explosive points. The background should be placed in an era that the audience is familiar with. Even if the actors' acting skills are a little poor and the shooting techniques are a little crude, as long as the plot is attractive enough, it will still be a hit. You have to figure out what the selling point is. "

To put it bluntly, watching this kind of short drama is just for fun and captures people's emotions, so the audience will naturally follow the plot and will not even hesitate or care about cost-effectiveness when paying, which is commonly known as being on top.

Xu Jia paused and then said: "And there is no need to consider the issue of IP. You don't need to find a well-known IP for this kind of plot. You can directly find the company's screenwriting team, or recruit some new media online article authors. The cost is very low, and those guys just give them some money and they’ll be happy.”

Why, in his opinion, short plays are the key direction for the future development of the film and television industry. It is simple that the threshold for this industry is low, and the creative concept of short, flat and fast is similar to that of the Hong Kong film industry back then.

As long as a large enough audience can be drawn into this industry, the development of the entire industry will take off. The most important thing is that it relies on the huge market of short videos.

"Yeah, I understand."

Miao Yuqing nodded, then glanced in the direction of the door and said, "Brother Yang has been waiting for a while. Look..."

"I almost forgot. I came here specifically to cooperate with your live delivery department." Xu Jia patted his head and said.

He waved to Brother Yang and told him to come to him: "Don't be reserved, we are all our own people. People like you who don't know me will think I have a hot temper when you see me."

He still admires Brother Xiao Yang very much. He is worried about the other two departments of the Hangcheng branch, but he doesn't have to worry about the live broadcast department at all.

During the period when the other party took office, the development was in full swing. It should be said that this guy was able to climb from the bottom to his current position. He has the ability, but the previous platform could not fully utilize the other party's potential.

"No, no, if you have anything you need our department to cooperate with, just ask. I will arrange for everyone to get started when I get back." Brother Yang said respectfully.

He knew very well that without Xu Jia, he would not be where he is today. His biggest supporter in Jiaxing was actually Mr. Xu, so he would naturally have to hug him tighter.

"Don't be so nervous. In the final analysis, it's just a matter of sales. I plan to expand Jiaxing's peripheral products. For example, we will find manufacturers to process food, toys, clothing and other categories, and then give them brand value and specialize in selling them to Entering the mid-to-high end, but offline at most I will arrange a flagship store in first- and second-tier cities, which can be regarded as a storefront. The main sales channel will still be on the Internet. It will obviously take time to establish the short video area, so it depends on you. Can the live broadcast department take on the early sales tasks?"

Xu Jiaqing knew that the task he had given was not easy, and he had not given anyone time to prepare in advance. He added: "Of course, the initial production capacity will not be large. I am just testing the waters. I will allocate all the links to you first." , everyone performs their own duties and cooperates, it’s not as rushed as you think.”

This kind of OEM processing is actually not uncommon. It is the case for many well-known brands, as well as some so-called internet celebrity products.

Instead of letting unscrupulous merchants who rely on marketing and publicity make huge profits, it is better for him to make the money. At least it can control the quality for fans and give the brand value that is at least stronger than those of the so-called Internet celebrity stores.

Brother Yang thought for a while and understood Xu Jia's plan. His eyes lit up and he said: "I think it is very feasible, and as long as the company controls the quality well, I think the products will be better than the ones we are making now." Easy to sell, live broadcast to bring goods In fact, sometimes the audience not only looks at the cost performance, but also the credibility, and our Jiaxing's reputation naturally eliminates this step of making the audience trust."