Let you invest, you support half of the entertainment industry?

"Don't worry, we will do our best in terms of security. As for guests, we will also cooperate with the transportation department to provide the greatest convenience. In terms of publicity, we hope that our TV stations can also participate."

Not long after, a man who looked like a boss came over. From the actions of others, it could be seen that this man must be the boss of the cultural and tourism department.

Xu Jia stretched out his hand and said with a smile: "Thank you for your support. If you need anything in the future, just ask."

He actually has a lot of interests entangled with Hangzhou. Under his initiative, most short drama companies have moved to Hangzhou, including some live broadcast companies.

In a sense, Xu Jia has made a considerable contribution to Suzhou and Hangzhou's GDP.

"Haha, if you come to this point, I have a merciless request. We all know that you are an expert in marketing and publicity. Nowadays, every city is recruiting young people and tourists. Can you give us some suggestions in this regard? What?"

This man was also rude. Seeing that Xu Jia expressed that he owed a favor, he immediately cashed in the favor.

But I have to say that such a frank move was appreciated and recognized by Xu Jia.

“I can’t talk about suggestions, at most they are some of my personal opinions. After all, you know that in terms of marketing and publicity, I focus more on the Internet. This coincides with your target group. Most young people are experts in surfing the Internet. Strong players, and although tourists include many age groups, there is one platform that can still include most of them, and that is Douying.”

"Have you ever considered setting up an account for Hangzhou Cultural Tourism on Douying to post some relevant videos to attract young people and tourists? As far as I know, some short videos for local promotion are quite effective, and as long as you If you have this idea, I can arrange for someone from Douying to connect with you."

Xu Jia really put forward a practical idea. In fact, this was also the approach adopted by the cultural and tourism departments in most areas in later generations.

But now, it is still strange to everyone.

Putting local cultural tourism promotion on the Internet, or using your own official media account, is a deviant approach.

But the other party's eyes became brighter and brighter, obviously able to draw nourishment from Xu Jia's ideas.

"Listening to your words is better than ten years of reading. When I change the angle, I suddenly feel that the sea and the sky are vast." The middle-aged man clapped his hands, and then shook hands with Xu Jia vigorously: "Then I'll trouble Mr. Xu, if it can be done , on behalf of the people of Hangzhou, I thank you for your help."

"To be serious, I think your image is actually quite good. I suggest you go out in person to promote your hometown, put on ancient costumes and go to some scenic spots in Hangzhou to shoot cross-dressing videos. In short, you can promote your hometown in a way that is close to young people."

Xu Jia gave the first regional cultural tourism promotion method to break out of the circle, which is also the easiest to copy. Other methods such as Siping Police, which require high-quality content, are not suitable for them yet.

At least let’s understand one routine first. Domestic short video users are currently in the stage of curious babies who have never seen anything before. Just making up some random tricks is enough to make them curious.

Everyone looked at Xu Jia with astonishing eyes, and then they realized that it was not unreasonable for him to succeed.

It was just a method that was given casually, and they all found it interesting.

It can be said that as long as they put this idea into practice, there will be no problem in achieving certain results in self-media.

Based on this alone, people have thought about the short video thoroughly, no wonder they are Douying shareholders.

After impressing the people in the cultural and tourism department, Jiaxing's work became much smoother.

Zeng Jia has taken over all aspects. Jiaxing's team has long been trained among various crews, so this project can only be regarded as a trivial one.

Xu Jia saw that he no longer needed to keep an eye on it in person, so he called various big shots.

"Uncle Benshan, has the movie been finished? Has it started editing? Stop staring and leave it to the director. You can take Uncle Fan to Hangzhou and attend the Jiaxing Night held by Jiaxing. By the way, bring your apprentice Call them all."

"Master Xing, what are you busy with? Come to Hangzhou with Uncle Da. It's nothing important. Come and be a guest of honor for me."

"Brother Cheng Long, let's put "Out of Control Player" for a while. There are more important things to care about here. I plan to hold an awards ceremony, the fairest one in the country, without any interests involved, mainly to promote newcomers. Reward those capable actors."

"Director Ma, come here. "Gong Shou Dao" has been shortlisted. It is definitely not a behind-the-scenes operation. Just treat it as a favor. Besides, this ceremony is for you to promote Taobao's Double Eleven, and it is still in your base camp, Hangzhou. "

Phone calls were made one after another, from home to abroad. Xu Jia was trying to figure out who else he had not contacted, but little did he know that the staff on the side were dumbfounded.

I thought that the first Jiaxing Night was just for Jiaxing's internal entertainment, but I never thought that Xu Jia's list would be higher than those of the old ceremonies.

After contacting various celebrities, Xu Jia turned around and called Miao Yuqing over, saying: "This grand ceremony must not only be recognized by insiders, but also attract attention from outsiders. The performance arrangement must be well designed and cannot take away the attention of others. In order to keep the limelight of the ceremony, but also to retain the audience, as for what program to arrange, it’s up to you.”

China's earlier award ceremonies, such as the Golden Rooster and Hundred Flowers, were actually very recognized by the audience. In the early days, the ratings were quite high, and many viewers paid attention.

But later on, with the development of entertainment, everyone's attention to these festivals naturally dropped.

After all, a bunch of old pedants held a ceremony purely for their own people, without considering the feelings of the audience at all.

Later, I placed my hope on young people to watch it, and began to compromise with some actors with high traffic and popularity. Even the final fig leaf of credibility was lost, and in the end, there was a situation where the insiders and outsiders did not recognize each other.

If the industry doesn't recognize it, then the crew won't recognize it either, and the employees won't care whether they win or not. If outside the industry doesn't recognize it, it means losing credibility. How much impact can an awards ceremony that no one watches have? ?

In this way, we fall into a vicious cycle, and things will naturally get worse and worse.

What Xu Jia has to do is to start a new business. I won’t play with you, and I won’t get involved with you.

Don't tell me, when those people heard about Jiaxing Night, they were extremely impatient.

"An amateur celebration organized by amateurs is purely entertainment in nature, and we firmly do not approve of it."

"It's hard to imagine what kind of award ceremony a private enterprise owner can create. It's nothing more than entertainment to death, mixed with numerous advertisements. I believe the audience's eyes are sharp as to which one is more worthy of trust and attention."

"A clown, no matter how lively it is, it's just a farce."

Many veterans in the film and television industry came out to openly criticize Jiaxing Night. Everyone knew who they were targeting.

Many people began to look forward to how Mr. Xu, who was rumored to be seeking revenge overnight, would respond.