Let you invest, you support half of the entertainment industry?

Wang Zhonglei came back to his senses and said in a deep voice: "No matter what, we have no choice. "Mulan" will be released tomorrow. Success or failure depends on this. Whether we two brothers can turn over depends on this. All our connections Use them all, this is our last chance."

He was like a gambler who was losing his mind and pushed all his bets onto the poker field.

"Yes! It's really time to fight back. We will definitely succeed and we will never fail!"

Wang Zhongjun's eyes were also red. He couldn't think that his good days would end. In the past, as the second-in-command of Huayi, he was a very important figure in the entertainment industry. Now, don't look at everyone giving him face and calling him Mr. Wang. , in fact, he may be muttering behind his back.

Then, hesitation flashed across his face and he said, "Do you want to invite that guy Xu Jia?"

No please, he was afraid that others would think they were afraid of Xu Jia, but please, to be honest, he was indeed a little afraid of the other party.

"Please, why not please? If you win the bet, you will be proud of yourself. If you lose the bet..."

Wang Zhonglei didn't say anything, but both of them knew that if they lost, there would be no point in trying to lose face.

…

Jiaxing aspect.

After Xu Jia ordered Miao Yuqing to negotiate terms with Ali Entertainment.

Unexpectedly, Miao Yuqing returned quickly and handed over the invitation letter to Huayi's premiere ceremony.

"The project "Mulan" is scheduled to be released on October 4th. It's hard to imagine that they would choose such a date and actively invite us. What kind of medicine is sold in the gourd?" Miao Yuqing frowned slightly, feeling that Huayi's The behavior is a bit strange.

She entered this industry relatively late and basically stayed in Jiaxing. Her understanding of the heyday of Huayi was naturally not as good as others, so she always treated the two brothers Wang Zhonglei and Wang Zhongjun as little losers.

After all, in several confrontations with Jiaxing, Huayi's project was crushed to the ground, so how could it be possible for her to think highly of it.

But one thing she said, she quite admired the courage of these two brothers. At least for so long, Huayi and his family were the only ones who dared to confront Jiaxing in a movie.

"Haha, this is normal. The release date is not decided by them. It is entirely decided by Disney. This date is more suitable for the North American film market. Can you see the arrogance of Disney."

The corner of Xu Jia's mouth raised, and he said calmly: "Obviously, Robert thinks that their Hua Mulan IP is enough to withstand any publicity. Having said that, this IP does have a broad foundation of fame. People around the world are interested in this IP." The story is not unfamiliar, especially in China.”

Arrogance is good. If everyone is as cautious as an old fox, then it will be difficult to deal with him.

Jiaxing can rise so quickly because of their arrogance to survive and strengthen themselves in the cracks.

"Ah, in that case, it is indeed possible to pose a threat to us? No wonder these two brothers dare to invite you to the premiere ceremony. This is with a provocative attitude." Miao Yuqing said in surprise.

She is naturally no stranger to the IP "Mulan". After all, it was once a popular cartoon all over the world.

And the starring role is still Liu Yifei. Although she has gained a lot of popularity over the years, her national popularity is there. Many viewers are familiar with this face, which may be the key to success in the Chinese film market.

You know, although the National Day holiday has a market potential second only to the Lunar New Year holiday and the summer holiday, there is no room for two tigers in one mountain. If two popular projects collide, one party will definitely suffer heavy losses.

"Don't worry, the popularity of this IP is based on the fact that the whole world was unfamiliar with China. They naturally had preconceptions about Disney's cartoons, thinking that they told mysterious oriental culture and stories, but now you still think that the rest of the world Are people in the area unfamiliar with China?"

Xu Jia asked back, seeing Miao Yuqing shaking her head, and then said: "Don't look at this movie's luxurious cast, including Gong Li, Zheng Peipei, Li Lianjie, Donnie Yen and other big names, and Liu Yifei, a woman with extremely high national popularity. Star is the lead, but only the director is the central creative figure. Disney chose Niki Caro, a typical Hollywood director. As far as I know, this female director does not understand Chinese culture. Do you think a foreigner who does not understand Chinese culture Can the director tell a Chinese story well? Can he convey the essence of Chinese culture?"

"At least judging from the selection of directors, the domestic market is bound to be lost. It is obvious that Disney does not care about the domestic release schedule, which determines that they value the North American market and the global market more. The Chinese film market is just an addition. Huayi Wangjia It’s not that brothers can’t understand, it’s just that they are in the game, and even if they know, they are still pretending to be confused, just taking a gamble.”

"A movie that pleases the overseas market, but is cloaked in Chinese culture. The failure of "The Great Wall" has proven that this path will not work. Now "Mulan" is just following the same old path."

Regarding "Mulan", he never regarded it as a threat from beginning to end. Instead, he felt that this was a good opportunity to completely defeat Huayi.

If the guy in the middle base of the king keeps playing steadily, then he will find it difficult, just like a turtle that shrinks into its shell. Although he can be killed sooner or later, it will waste a lot of time.

Now the turtle felt that he had hope of being able to fight back, so he stuck out his head, giving Jiaxing the opportunity to behead him.

Thinking of this, Xu Jia's eyes brightened and he ordered: "Inform Yang Tianzhen and ask her to prepare negative press releases related to "Mulan" in advance. After the premiere, she will defeat it in one fell swoop. Even if there is no fault, she will find fault with it. Come!"

"Understood, then I will reply to Huayi and we will arrive on time." Miao Yuqing nodded, silently mourning for the Wang brothers of Huayi for three seconds.

Since Mr. Xu wants to take action, he must be absolutely sure.

After receiving the news from Miao Yuqing, Yang Tianzhen's face also flashed with joy.

I never thought that after being kicked out of Huayi, one day I would be able to bury my former company with my own hands. This feeling is simply wonderful.

She looked serious, asked her assistant to gather everyone in the publicity department, and said: "Mr. Xu has assigned me a task. At the premiere of "Mulan" tomorrow, Huayi, one of its producers, and our Everyone must be aware of the relationship. I want you to launch the most comprehensive and all-pervasive means as soon as possible after the premiere to destroy its reputation. It’s time to give it to Mr. Xu and other people in other departments of the company. Let’s show the strength of our propaganda department and save them from always complaining that our welfare benefits are better than theirs.”

The last sentence instantly boosted everyone's morale.

Someone actually wants to reduce our treatment, so we must let them see our strength!