Let you invest, you support half of the entertainment industry?

It stands to reason that ByteDance, as the parent group of Douying, has no shortage of investment, so there is no funding problem.

But Douying's development exceeded all of their expectations.

As a result, the originally planned plan was accelerated again and again, and the corresponding funds were consumed even faster.

Under this circumstance, new investors should have been introduced, and investment institutions such as SoftBank, Morgan Stanley, and Sequoia China have shown great interest.

It can be said that as long as Mr. Zhang reveals his words, a lot of money will pour in like crazy.

You must know that in less than half a year, Douying has achieved a user base of more than 150 million. Who wouldn’t be greedy for the vast traffic pool?

Penguin Group has always guarded against Byte because the latter found a new way to retain users by bypassing instant messaging.

After investigation, many mobile phone owners now log in to Douying far longer than other software in a day, which means that Douying can guide users in any direction as long as they think about it.

It's just that we haven't found a monetization channel and development direction yet, but Penguin Group has experienced the same thing.

When the number of users of Penguin Group exceeded 100 million, it was on the verge of bankruptcy due to the cost of servers. At that time, Xiao Ma wanted to sell it for one million, but no one wanted it.

The dilemma at that time was that we had traffic but could not monetize it.

But after Penguin passed this level, he instantly became a behemoth. Who can guarantee that Byte can't pass it?

Not to mention Dou Ying's ally Jiaxing, Xu Jia has endless ways to make money, and any project he handles can be turned into a cash cow. The cooperation between these two parties poses a great threat to Penguin.

Therefore, Brother Xiaoma could only suppress Byte while wooing Jiaxing in an attempt to create divisions. Unfortunately, he underestimated Zhang Yingming's ambition and Xu Jia's ability.

Wandering between the two giants, there is no restriction at all. On the contrary, both parties have to fawn on him.

With a Zhuge like Xu Jia here, Zhang Yiming is naturally not willing to transfer his interests to those investment institutions.

As a highly experienced entrepreneur, he knows better than anyone else the methods used by investment institutions to extract their marrow. Even if he has to cooperate with these institutions in order to develop in the future, it will only take as long as it takes.

“Recently, people from Sequoia and SoftBank have approached me and want us to start financing, and the prices are not low. Penguin and Alibaba also want to join recently, but I think if we have a monetization channel, there is no way. It’s necessary to introduce it so early, what do you think?”

Zhang Yiming looked at Xu Jia, believing that the latter could understand what he meant.

Xu Jia naturally knew Zhang Mingming's thoughts, and he was on the same front as the other party. After all, he was also a shareholder, and introducing other financing would only dilute his own shares, which would become more valuable in the future.

But he couldn't give Zhang Yingming's advice in vain, so he pointed out: "Monetizing traffic is not only a big problem for Douying, but also an unavoidable problem for any start-up company. As long as this problem can be solved, In fact, the enterprise is half successful, and now Douying has solved the other half of the problem, how to attract traffic, and then solve this half, it can be said that it has stepped into the door of success, it is difficult and difficult!"

After hearing Xu Jialian's three words, other accompanying personnel showed approval on their faces.

Indeed, if this problem is so easy to solve, why do so many of them need to brainstorm? Are they all idiots?

It was just that Zhang Yiming was slightly moved. Based on his understanding of Xu Jia, if there was really no solution, the latter would not be able to say so much.

In his opinion, there is always only one reason for failure to reach an agreement, and that is that the benefits offered are not enough.

"It's precisely because of the difficulty that I found you as a consultant. Others have no ideas. I don't believe you will have no ideas. Of course, there is another thing. I plan to open up another 10% of the shares. As the saying goes, the good news will not go to outsiders. Tian, ​​why don’t I ask your wishes first?”

Zhang Yiming ignored the shocked eyes of others and said with a smile: "If there is a good thing, of course you should stick to your own people first, don't you think so?"

Open up 10% of the shares?

How come we business executives don’t know this?

"Director Zhang..." Liang Rubo couldn't help but speak.

Zhang Yiyi glanced at him, and the latter shut his mouth.

Obviously, this decision was not something the chairman came up with at once, but he planned to implement it thoroughly.

Unlike Liang Rubo, who was proficient in technology but indifferent to people, Wu Dezhou immediately realized that this share was used to make conditions with Xu Jia. As long as the latter could come up with a way to cash out, he would be qualified to purchase the 10% share.

It can be said that this person came about first and then this happened.

Just like some supervisory positions, you think this position is weird and the requirements are outrageous. In fact, it is specially set up for specific people. It is really a carrot and a pitfall.

"Look what you said, even if there is no such thing as shares, I can't be so disrespectful to you. After all, we are our own people."

Xu Jia looked satisfied and declined a few words, then said slowly: "The main channel for Penguin's traffic monetization lies in games, but we have just started, and the game industry has already entered the Three Kingdoms period."

"Penguin and NetEase are two local companies that are big players, and overseas game companies come in from time to time. There is no room for us to move in this area for the time being. I suggest that we can create a small game section to add playable functions for users and better retain them. , of course advertising expenses should also increase significantly.”

Everyone's eyes lit up. As soon as Xu Jia opened his mouth, they were stunned.

Penguin's earliest games were web games embedded in Penguin space, such as Penguin Farm and Parking Space Grabbing. Although the profits were not large, they retained and attracted users greatly.

What's more, for Dou Ying at the moment, any part of the revenue development is like dew after a long drought.

Anyone who guards such a large traffic pool but has no way to monetize it will feel like being scratched by a kitten's paws, and it will itch to death.

"For other small functions, you can learn from other platforms to enrich the software. I think the next copyright to be developed and promoted is live broadcast."

Xu Jia made the final decision without giving others a chance to react. "Live streaming software such as Douyu, Huya, and Panda are all ready-made examples. Our advantage over them is that our user group covers most of the people in China." People can accommodate more types of live broadcasts, and we must encourage individual users to participate, and then there will always be real money emerging from the waves, and live broadcasts can also promote the growth of the community."

He silently said sorry to Wang Sicong. Even if he didn't grab his job, the latter would be doomed sooner or later. It would be better to help him return to the right path in advance and become a rich second generation who just waits for death.