Let you invest, you support half of the entertainment industry?

Seeing that Jiaxing's career is doing well, the project leaders in the company can't sit still.

Early in the morning, Dapeng ran to Xu Jia's office.

"Mr. Xu, look at "Sewing Machine Band". I'm almost done cutting it here. The finished product will be out soon. How will the schedule be arranged?" Dapeng asked, rubbing his hands.

Don't look at the fact that he previously directed the "Pancake Man" which was a great success, but that was only with Sohu's support and overdraft of word-of-mouth.

Now, he still feels unsure.

"Don't the companies have dedicated people in charge of this area? Just follow the plan." Xu Jia said.

The project schedule arrangement is all handled by Zeng Jia's project department, with unified planning and management to avoid conflicts between their own people.

In addition, it is also to warn the outside world in advance about when our own projects will be launched. Those who dare to compete will forget it. If they feel that they are not capable, they will wisely avoid it and give everyone a way to survive.

Otherwise, it will be like the current Lunar New Year holiday. Under the squeeze of two blockbusters, "The Devil Comes to Earth" and "Monster Hunt 2," most movies have become cannon fodder.

In other words, Han Han has a sharp eye and runs fast, otherwise "Riding the Wind and Waves" would also be finished.

"My idea is to put it on the May Day schedule for me in advance. The company has arranged the movie for the summer schedule. I really can't bear it." Dapeng explained his intention.

As far as how much his movie cost, he still knew that he didn't have the guts to enter such a place where military strategists are fighting during the summer season.

"Moved to the May 1st gear? Wait, let me first ask Zeng Jia why you were transferred to the summer gear."

Xu Jia hesitated for a moment, then called Zeng Jia, "Sister Jia, why did your project department arrange the film directed by Dapeng to the summer schedule?"

Even he, the boss, knows how intense the competition is in the summer season. It is difficult for ordinary movies to make a splash.

For example, he personally prepared a movie project for Reba some time ago, "Pride and Prejudice".

Only after gathering Reba, Yang Yang, Wang Kai, and the two major teams of "Occasionally Trained" and "Produce 101" did I dare to put it on the summer schedule.

"The film directed by Dapeng is a drama and is suitable for mostly white-collar workers. Our plan is to put it in June, before the summer vacation, mainly on weekends, and see if it can attract students." Zeng Jia explained.

There is another reason that she did not mention, that is, Dapeng's project is really not ranked among the company's many projects, so naturally it can only be assigned an ordinary position.

Hearing Zeng Jia's reasons, Xu Jiamo stroked his chin. Both parties had their own reasons.

He looked at Dapeng and asked: "Although there is a holiday in the May Day period, it is not long and there will be no summer period later. Are you sure you want to move to this position?"

"In fact, the appeal of these two positions is average. I would rather put it in the May Day slot where the competition is relatively small. I think that with the quality of the movie itself, we can slowly accumulate box office through word-of-mouth." Dapeng said.

He doesn't have enough confidence in the commercialization of his films, but he still has a certain degree of confidence in the quality. After all, he directed and edited them himself.

If you don’t even have confidence in yourself, then why put it in theaters?

"Sure, I'll do as you say."

Xu Jia nodded. He had always been open to autonomy in this area, so he said to Zeng Jia on the other end of the phone: "Did you hear what Director Dapeng meant? Sister Zeng, please cooperate with us and make adjustments." "Sewing Machine Band" is now scheduled."

In fact, Jiaxing's stall is too big, and the people below also have their own little ones, so disputes are inevitable.

As the boss, all Xu Jia can do is to try his best to level up the bowl of water and take care of all aspects.

Just like Dapeng's appeal, it is actually not high. It's just that its own value is not valued by the people in the project department, so this problem arises. It seems inconspicuous now, but as time goes by, it will brew into a big problem sooner or later. .

In the final analysis, it is actually that the domestic film market has become more integrated under the leadership of Jiaxing, and most of them are involved in each other's own projects.

"Thank you, Mr. Xu. I will do more publicity and live up to your love." Dapeng said excitedly.

He didn't know that he was being underestimated. He was a little nervous when he came here to see Xu Jia today, but he never expected that it would go so smoothly.

It can be seen that Xu Jia's trust and respect for him were not just a lie at the beginning.

This made Dapeng, who had experienced Sohu's lackluster attitude toward capital, finally feel a sense of belonging to Jiaxing.

"You are the greatest help to me if you make more movies. By the way, since you choose the May Day period to avoid competition, it means that the front line can be extended. There will be basically no competitors in May, so you can do your own publicity. It's very important. I will ask the Propaganda Department to prepare a new publicity plan for you, but you must also try your best to cooperate, understand?" Xu Jia asked.

His next promotion is no longer just the old template, but is in line with the new platform Douying, "You and the crew and the creative staff must create accounts on Douying. If you have some, forget it. If you don't, do it as soon as possible." In addition, create an official Douying account of "Sewing Machine Band" and post some highlights or highlights from the trailer."

"In short, since you have confidence in your movie, you need to mobilize the public and become more down-to-earth, so that it will be easier for people to enter the cinema and choose you."

Different positioning of each movie will have different promotion strategies, and even the promotion platforms may be different.

Douying is the second propaganda position that Xu Jia wants to open up. He should be the first to eat crabs before this fertile land is discovered by others.

In the past, many movies were obviously blockbusters, but in the end they achieved profitability and box-office success. They relied on publicity to fool netizens and deceived batch after batch of audiences. Among them, the bloody and painful movies were especially popular. Lord, such as "Things Worse Than Sorrow" and so on.

Young people in cities and towns were deceived into following the trend one after another, and all of them were deceived into becoming Muggles.

It was okay once or twice, but later on, the fool also realized that something was wrong.

From the initial belief to the subsequent ridicule, Douying's film promotion turned into a clown.

Xu Jia had nothing to do with it in his previous life, but Douying had his shares in this life. Moreover, the close cooperation between Jiaxing and Douying also destined both parties to prosper and lose in a short period of time. Of course, he could not carry forward this trend.

It is a safe choice to use a film like "The Sewing Machine Band" that is neither good nor bad to stand out.

Thinking of this, Xu Jia patted Dapeng on the shoulder: "You have put in all your efforts. In terms of resources, I will definitely provide you with matching resources."

"Mr. Xu..."

Dapeng's eyes were red, his mood was surging, and his eyes were full of tears.