Let you invest, you support half of the entertainment industry?

new Year's Eve.

3 p.m., Wukesong Sports Center.

In addition to those who came to the party, there were also media reporters who came with guns and cannons and even news trucks.

Are you kidding me? In the capital, Jiaxing’s home ground, there is still a shortage of media resources?

"As you can see by following my camera, there are still three hours before the opening, and the Wukesong Sports Center is already filled with a long queue. Let us ask what happened here to attract so many young people. People gather here.”

A short-haired female reporter was reporting to the CCTV camera.

Seriously speaking, reporters have arrived at the scene of the incident, how can they still not know what happened here?

The main purpose is to throw questions to the audience, so that the latter have a more sense of experience, and at the same time stimulate the curiosity of the audience, so questions such as "Are you happy?" My surname is Hu" "Child, are you going home for dinner? ” and other famous scenes of overturning, the reporter’s questions may seem retarded, but they are actually excusable.

Including Lu Yu's hosting style, which has been criticized by others, there is also skill in it.

It can even be said that among the hosts, Lu Yu is ranked at the top. She is more guiding the interviewees to answer, rather than like other hosts who either talk at length or coax and support celebrities.

Of course, this person will never be able to clean up his dark side.

The female reporter found a couple who were queuing up and asked, "Hello, why are you two here queuing up?"

It was a bit offensive at first, and most people may not be used to facing the camera, but the female reporter's baby face quickly dispelled the couple's vigilance.

"We came here to attend the +Video New Year's Eve party. Although the entry time is set at six o'clock, we heard that there were nearly 20,000 people attending this time. We had nothing to do, so we came early to queue up."

Xiaozhi couldn't hide his excitement. He was a rare Beijing account among the invited members of +Video.

I don’t know if it’s to avoid suspicion or what, but anyway, the members invited by + video have a small proportion of Beijing accounts, and he was drawn together with the target, so the probability is even lower.

In fact, as the two of them are the earliest followers of Jiaxing, their accounts have always been registered in Jiaxing, so the proportion of winning is naturally high. Moreover, Xu Jia also specifically told Zhang Jun to prefer Jiaxing's old fans.

"You are willing to line up three hours in advance. It seems that this New Year's Eve party is quite attractive to you." The female reporter smiled.

"The main thing is that we are loyal fans of Jiaxing. Whether it is a movie, a TV series, or a variety show, we immediately follow it, including Jiaxing's peripherals, so we are very excited after winning the qualification."

After Xiaozhi's girlfriend finished speaking, she didn't forget to shout into the camera: "I hope people from Jiaxing see this and give me a year of Jiaxing membership."

The so-called Jiaxing Grand Membership is a higher level than the +Video Membership.

It not only includes + video membership privileges, but also 20% off Wanda Cinema’s Jiaxing movie tickets, as well as package tickets for Hengdian and Jiaxing Paradise, and even the merchandise of Jiaxing artists such as Yang Mi and Hu Ge.

It is still under trial implementation, and even the qualification to purchase a major membership is not available to everyone, but will be gradually opened up.

In the sports center, Xu Jia watched the CCTV live broadcast with a smile on his face.

"Remember this person and give this girl a lifetime membership later."

What a great publicity stunt, how could Xu Jia let it go, not to mention that the price of an advertisement on CCTV live broadcast is enough to buy a senior membership for who knows how many years.

There is also the effect of buying a horse bone with a thousand dollars. As long as this girl's big membership is here, from now on, there will be an impression in everyone's mind that if you say good things about Jiaxing, you can get the big membership of Jiaxing. It's all free tap water. .

"good."

Zeng Jia nodded.

"Jiaxing members should not act like rotten cabbage. We are not short of the membership fee. Don't forget the original purpose, which is to bring fans together. Only in this way can they be willing to follow us."

"So the levels must be divided well. We want everyone to think that Jiaxing's membership is high-level, and you may not be able to get it even if you spend money. If you buy it, you will earn it. Don't be afraid of the niche. We just have to separate the circles and give them They put the Jiaxing label on it, which I believe Director Yang Tianzhen can understand. Zhang Jun, if you have any doubts in the future, you can ask Director Yang for advice."

Xu Jia never thought of promoting Jiaxing membership from the beginning. As he said, the membership fee was simply not enough for him to earn.

What he really focused on was the cohesiveness of the group of big members.

In other words, he just wants to be like Apple, from catering to fans to domesticating fans.

After all, he knows that the ultimate destination of all industries in the future is the ecosystem. This concept used by LeTV President Jia Yueting to fool investors is indeed the direction of development.

It's just that the latter didn't hold on, or they were used to making quick money and didn't bother to settle.

As long as the group of Jiaxing members can successfully unite, it is not impossible for Jiaxing to create its own ecosystem through the entertainment field.

"I understand. I hope Director Yang will give you more advice in the future."

Zhang Jun looked at Yang Tianzhen. Although his status was not low before, after changing his family, his attitude was very low.

Based on this, Xu Jia knew that he had found a treasure.

"They are all from my own family, so there is no advice. If you have any questions, just ask me directly. I do have some experience in this area. If I understand correctly, Mr. Xu wants to create our own rice circle in Jiaxing. Yang Tianzhen said.

In her opinion, nothing is outside the circle.

Even abstract fans can be a fan, so what’s not to like?

My boss treats Jiaxing as an idol, and the fans who are big members are equivalent to krypton gold powder. After training this group of people, they will be invincible in all fields in the future.

Just like rice noodles and fruit noodles, if the group enters that field and makes new products, it will naturally have a user base.

"Also, this reporter is called Wang Zhengyi, right? Let's use the footage of her interview just now to try to influence public opinion. Focus on her appearance and temperament, such as her innocence, first love face, and being the most beautiful reporter on CCTV. Let's go and promote our New Year's Eve party." Xu Jia said solemnly.

He said that the female reporter looked familiar. It was not until her name appeared on the live broadcast that he remembered who she was.

To him, this is just a free move. If it can be used, then it is the best. If it cannot be used, it doesn't matter.

To promote a New Year’s Eve party with video + hard work, firstly, the consumption will not be small, hard advertising has always been a symbol of money consumption, secondly, the effect may not be good, most groups are not interested in this kind of activity, and some people even dislike it.

Wang Zhengyi's place may become a breakthrough for soft propaganda.