Let you invest, you support half of the entertainment industry?

Chapter 189 First Day 3.5

the next day.

Miao Yuqing ran into the office happily, her eyes were full of joy.

"Mr. Xu, the first-day box office of "The Mermaid" is out."

"How many?"

"350 million!"

wipe!

Even Xu Jia was mentally prepared, and was shocked by this number.

The box office record for China's domestic films hasn't been broken yet, let's break the first-day box office record first.

Based on this momentum, which movie would dare to compete with it during the Spring Festival?

Who dares to say that Xu Jia's box office prediction yesterday is impossible?

The box office of "The Mermaid" in the previous life was 280 million, and it is 350 million in this life, which shows Jiaxing's publicity during this period and Xu Jia's gimmick yesterday.

Added 70 million to the movie's first-day box office.

It was not in vain that Xu Jia spent so much effort, and even called so many employees to stay and work overtime after the Chinese New Year.

"How is the attendance rate? Does Mr. Liu from Wanda Films have any feedback?"

Xu Jia calmed down the turbulent mood. At this time, he has not fully grasped the victory and cannot relax.

"According to our people's investigation, the attendance rate of the movie theaters in the capital is as high as 96%, and the movie theaters in the Shanghai Metropolis also have 95%. The evaluation forms filled out outside the theaters also meet the satisfaction standard of more than 80%, which shows that movie fans in first-tier cities are still quite satisfied with this movie. like."

"Mr. Liu called back this morning, saying that their theaters will increase the screening rate." Miao Yuqing reported on 1510.com.

After being a secretary by Xu Jia's side for so long, she gradually understood the importance of these data and what it represented.

When answering, the voice became agitated.

"The attendance rate is okay. It seems that Director Zhou's movie is going to be released on satellites this time. Apart from Wanda Pictures, other theaters should also hurry up and get in touch with each other to increase the number of films as much as possible. Our movie's attendance rate is so high. Can they do it? Earn more and won't say no."

"By the way, let the people in the distribution department contact those theaters or theaters that don't have this film. I'm afraid they will regret pushing the money out at this time."

Xu Jia nodded in satisfaction, taking advantage of this opportunity, the company's publishing department can continue to grow.

Production and distribution are closely linked.

No matter how hard it is to promote the release, the quality of the producer's film must keep up with the audience in order to retain the attracted audience, and the higher the quality of the film, the more attractive it will be to those theaters.

They also want to make money. The nearby residents want to watch this movie, and when they find that it is not available, they will not want to come next time if they are not sure.

What's more, the attendance rate of "Mermaid" is so high, the higher the sales per hall, the more money the theater will make, so they are naturally willing to line up more films.

This is also the cruelty of the film market. Winners always take all, and losers can hardly get leftovers.

Because if the box office performance is poor, the theater will not even give you a schedule, and others will not be able to see it if they want to.

That's why overseas, there are special art theaters, or cut movie theaters, which are theaters specially opened to specific groups.

But in China, movie theaters are not popularized, and the public has not developed the habit of watching movies. How can we talk about specialized theaters?

And many of them are single movie theaters. They have no unity at all, and they must do whatever they want to make money.

Through this opportunity, the distribution department does not have to take the initiative to attack, and people will take the initiative to come to the door.

In this way, the distribution system will be more perfect.

The cinema resources in hand are sufficient, and good films are more willing to come to ask for distribution.

There are more good films, and cinemas are more willing to cooperate with distribution companies.

This is a virtuous cycle.

After Xu Jia arranged the follow-up measures, he was interested in asking: "By the way, who came up with the idea of ​​the evaluation form you mentioned?"

He didn't arrange this in advance, it was entirely up to the people below.

But depending on the situation, the effect should be pretty good.

At least give him a little more insight into how the movie is selling.

"Ah, this, this is my own idea, but I told Sister Zeng in advance." Miao Yuqing whispered, with a little worry in her eyes.

Seeing her expression, Xu Jia smiled and said, "Don't think too much, I'm just a little surprised. It's a good thing that you can finally get rid of my influence and make your own decisions."

"Good thing?"

"Of course, if you have been relying on me, and you just do what I ask you to do, then I will feel hopeless instead."

Xu Jia has always wanted to cultivate the autonomy of employees, but he never imagined that Miao Yuqing would be the first to emerge.

You must know that the latter, as his secretary, has always been based on following orders.

"I didn't think about it that much. When I was passing by a movie theater, I saw that others could get a small gift by adding this watch. I wanted it too, but I couldn't afford the movie ticket, so I thought we might also need such a watch. Form to collect information." Miao Yuqing muttered.

Even after hearing Xu Jia's praise, this girl still looked cautious.

What Xu Jia hated the most was the other party's humble behavior to the core.

His face became serious, which made Miao Yuqing tremble, before she spoke slowly.

"You are not wrong. On the contrary, I think you are doing the right thing, and it is very good. My company doesn't need submissive servants. What I want are talents who can be independent."

"Xiaoqing, you are the talent I am looking for. Don't belittle yourself. If you even look down on yourself, who else can look down on you? Besides, you are questioning my vision? You know I can transfer you to To be a secretary by your side is to value your potential."

Xu Jia stared straight at Miao Yuqing, he didn't want her to be immersed in inferiority complex, that would only drag her into the quagmire.

Miao Yuqing raised her head, with both joy and worry in her eyes: "Xu, Mr. Xu, are you telling the truth? Are you lying to me?"

"You can just call me Brother Jia in private. When have I ever lied to you? Besides, can I deceive people with my words, but also with my actions? Don't forget, you are my favorite secretary."

With an encouraging tone, Xu Jia said sincerely: "Actually, you may not have discovered your shining point. I have assigned you many tasks, and you have completed each of them satisfactorily. It's hard to do well."

"What does it mean? It means that you have excellent learning ability and grow up very fast. Both Zeng Jia and Sister Mi told me to transfer you to be the sole secretary. It's just that I stopped me because I felt that there was no suitable secretary around me."

Xu Jia's words, like warm water, moistened the ice in Miao Yuqing's heart.

She used to look at Xu Jia, Zeng Jia and the others with an attitude of looking up.

But until now, I heard Xu Jia's soft words.

Only then did I realize that I could also shine like this.

It feels good to be valued.

If we can go one step further with Brother Jia...