British writer

The Queen is buried,

A new king ascends the throne.

In the following week, the sales of "Mirror" fell back, but the daily sales volume still remained at an astonishing 70,000 copies.

This is simply unimaginable for a new newspaper.

As a result, all practitioners began to study the Mirror, hoping to replicate its success.

The headquarters of the "Mirror" has also moved to Fleet Street in these days.

A new newspaper office was opened.

Riku Toki and Natsume Soseki arrived early that morning, and even brought me over.

The little guy was pacing boldly and proudly,

Lu Shi quickly brought it into the office.

Natsume Soseki looked around curiously and said, "Lu, do you have a separate room here? It looks quite impressive, and even ornamental plants are arranged. This is better than the layout on Braiya Road. "

For "Mirror", Lu Shi is the founder and founder, and of course he has a transcendent status.

What's more, he is also equivalent to the editor-in-chief of "Mirror".

We touched the potted plant with our paws, and then breathed into it.

Lu Shi patted it,

"Find a quiet place to lie down."

I looked at him aggrievedly and found a corner to lie down quietly.

Natsume Soseki chuckled,

"I'm afraid this guy wants to work with you."

Lu Shi waved his hand,

"I mainly stay at LSE, and I don't come here very often. Besides, it's not appropriate to have a cat in the company."

Natsume Soseki chuckled and said: "I just mentioned it casually, don't take it seriously. If it is a very busy period, the cat keeps meowing, and also likes to step on the keyboard of the typewriter and press the writing hand, which will definitely affect the efficiency. .”

Lu Shi shook his head,

"I'm not worried about that. People and cats will form a tacit understanding of getting along with each other, just like us and myself. Will it bother us?"

Natsume Soseki thought about it and found that there really wasn't.

When they were writing at home, I would usually lie around the table. Occasionally, if I wanted to hug him, I would just give him a gentle push and throw a few pieces of chicken to the side. I would immediately understand and find a place to stay quietly by myself.

Lu Shi said: "Keeping a cat can indeed regulate emotions, reduce the smell of gunpowder in communication, and relieve anxiety."

In modern times, many companies allow cats to be brought to work.

The bosses of these companies are often young people who know how to communicate well with their employees.

Natsume Soseki asked: "What about..."

Lu Shi spread his hands,

"You have to consider all kinds of germs."

After all, the 20th century is not a modern era with excellent medical and sanitary conditions. We still need to pay more attention.

Just keep the cat at home.

Lu Shi stretched and said, "Let's go out. Sir Wodehouse will be here soon. He will cut the ribbon for the newspaper office."

Wodehouse is the honorary president of the University of London Union, which is quite important.

The two left the office and plunged into the busy atmosphere.

The clerks were doing their own thing, some were reviewing manuscripts, and some were contacting for printing. It was very lively.

Lu Shi said: "Let's go out. It will only cause chaos here."

Natsume Soseki nodded,

"good."

They went out the door.

I saw red and green hangings and lanterns and colors at the door.

There is a sign hanging on the door, which reads "The Mirror" in simple and plain strokes.

It was inscribed by Edward VII.

The inscription alone gives "Mirror" an extravagant air.

A low platform was set up in the open space in front of the door. It was covered with a red carpet and the lower edge was tied with red cloth.

At this time, people were already crowding around the stage, waiting for the ribbon-cutting ceremony to begin.

Most of them are reporters and editors from various newspapers,

Among them are many old acquaintances:

Editor-in-Chief of The Times, George Earl Bakker;

John Le Sage, editor-in-chief of The Daily Telegraph;

Herbert Greenhoff Smith, editor of the Seaside Magazine;

…

"Tsk..."

Lu Shi was speechless.

He even smelled a hint of gunpowder.

At this time, Cooper arrived,

He walked quickly to Lu Shi's side, lowered his voice and said, "Lu, Scott is going to focus on printing matters. In a few days, the Mirror will be completely stable, and we won't have to be so busy."

As he spoke, Cooper's eyes wandered.

He frowned and asked, "It seems troublesome?"

Lu Shi chuckled lightly, stepped onto the ribbon-cutting stage, glanced at the people in the audience, bowed as a gentleman, and said, "My colleagues in the press, thank you for coming. Thank you very much."

As soon as these words came out, everyone present was filled with emotion.

Especially Bakker,

When Lu Shi was just starting out, the Times held a salon for Lu Shi and Doyle at its headquarters because of the positions of the Liberal Party and the Conservative Party.

It's called a salon, but it's actually just making things difficult.

But Lu Shi easily resolved the situation with humor and wit, and even allowed Saatchi from the "Daily Telegraph" to see the value, and the two parties began to cooperate.

Today, Lu Shi can already use words like "colleagues" to address them.

How can such a change in status not cause a gap in people?

Saatchi cupped his hands and said: "Professor Lu is serious. Fleet Street has a new member. They are also journalists. Of course I have to come to support. Not only to support, but also to learn. Learn how the magical "Mirror" does it for a week. Selling 100,000 copies a day.”

Lu Shi waved his hand,

"How can you sell 100,000 a day!? That's an exaggeration. It's fake!"

Everyone was stunned,

Then, everyone burst into laughter.

Fraudulent sales volume is a common marketing tool used by newspapers, especially The Times, which uses satellites at every turn.

Unexpectedly, Lu Shi pointed it out directly.

Just then, a luxurious carriage stopped,

Everyone looked away.

Wodehouse was seen getting out of the car leisurely. At the same time, he bowed to the door and helped a young lady out with one hand.

Because of recent events, there have been many reports about the royal family.

Everyone present recognized the lady’s identity——

Princess Margareta, granddaughter of Queen Victoria and daughter of the Grand Duke of Hesse.

Wodehouse asked: "What makes you laugh so happily?"

No one answered.

Lu Shi said casually: "This is Fleet Street, of course we have to talk about newspapers and journalism."

Buckle immediately took the opportunity and said: "Yes, we just talked about the Mirror. To be honest, I have been working in the industry for decades, but I have never thought of cutting the newspaper into half. Use this method to expand profits.”

These words are very harsh.

Even Margarita could tell that Bucker was secretly blaming Lu Shi.

For a moment, the atmosphere was tense.

Lu Shi looked around,

"Is this what you all think?"

Of course no one answered.

They are all smart people, and with Bucker charging in front, they naturally cherish their feathers and enjoy the fruits of their labor.

Saatchi was more upright and said: "Professor Lu, to be honest, I don't understand the layout of the Mirror. What do you think?"

There was more of a curiosity in his tone.

But this kind of seeking knowledge is more or less taboo, just like asking a century-old restaurant for the recipe of sauce, which is embarrassing.

Before Lu Shi could answer, Cooper defended himself: "Mr. Saatchi, Mr. Buckle, what are you talking about? Do newspapers all over the world have to have the same page and the same length? If that's the case, why don't you go?" Questioning Le Figaro?"

France's "Le Figaro" has been completely commercialized.

This newspaper looks very thick, but in fact it contains a lot of advertisements, and the news has to be picked through the gaps.

Compared with it, the Mirror is nothing.

For a moment, no one could refute.

After a while, Buckle thought of his words and said with a smile: "Mr. Cooper is right, but it's not right either. We are British. No matter how long we stretch our hands, we can't reach France, right?"

Cooper spread his hands,

"Which country does journalism care about? The Times doesn't cover French news?"

This time, Bakker was not silenced by a word.

He seemed to have a countermeasure, and said calmly: "Mr. Cooper, what we are talking about is not the content, but the management. There is no National Journalists Association in France, nor is there a newspaper association."

In comparison, journalists in Western newspapers have always been quite wary of heteronomy, especially heteronomy from the government.

However, if you don’t want other discipline, you must strengthen self-discipline.

The National Association of Journalists is one of the self-regulatory bodies.

As for the Associated Press, Lu Shi had never heard of it.

He asked: "Mr. Cooper, what kind of organization is the Press Association?"

Cooper explained in a low voice: "The Press Association is jointly owned by major British newspapers outside London and Irish newspapers. It is headquartered in London and has branches in Birmingham, Glasgow, Manchester, Newcastle and other places."

In other words, the Manchester Guardian and The Scotsman should be among them.

Lu Shi asked, "What are the specific responsibilities?"

Cooper said: "The Press Association specializes in collecting local news in the UK, providing articles to various domestic news organizations and international news agencies, and at the same time providing domestic news to Reuters in order to exchange international news. Overall, it is a non-profit cooperative organize."

When Lu Shi heard the word "non-profit", he felt dizzy.

“What should I do if I make money?”

Cooper looked at Lu Shi in surprise, probably because he thought this question was a bit strange.

"Any surplus from the business will be used to expand equipment and enhance communications."

Lu Shi nodded,

"That's okay."

The two of them whispered, but Bucker waited impatiently.

He said: "Professor Lu, Mr. Cooper, you must know that there are some taboos in news. The first is that news reports are inaccurate. Truth is the lifeline of news! We at The Times have all been troubled by fake news. For this reason, we He also apologized, 'Once we make a mistake, we will surrender.'"

This passage is obviously an accusation that the "Mirror" report is false.

Lu Shi almost laughed out loud,

The Times' "Once we make a mistake, we will surrender" is a bit similar to the Japanese's "Shock your private Marseilles".

Because this sentence is used too often.

For example, in March 2013, The Times reported that the Qatari royal family planned to spend huge sums of money to launch a "Dream Football League" to compete with the five major European leagues.

Of course it was later proven to be fake news, and The Times had no choice but to apologize.

That's the same sentence:

"When we make a mistake, we surrender."

Bakker mistook Lu Shi's silence as being speechless, and couldn't help but get excited.

He continued: "Second, news cannot invade personal privacy! If the news media's pursuit of public figures is still debatable, then the use of unscrupulous means to obtain information from ordinary individuals, especially honorable persons and disadvantaged groups, It touches the bottom line of social morality."

The two types of people he talked about:

Honorary persons refer to the royal family;

Vulnerable populations, meaning crime victims, children, veterans, things like that.

Lu Shi felt like he had a mirror in his mind and already understood Bucker's intention.

He said: "What does Mr. Bakker want to say? Do you want to criticize "13 Years of a Princess: A Stick and a Crown Seal the Door to the Heart"?"

This sentence hits home.

Bakker simply stopped pretending and said, "That's right! How true is that article?"

Lu Shi spread his hands,

"Didn't you notice the serialized layout of that article?"

Bucker's face darkened and he didn't answer.

Lu Shi chuckled and said, "It's a gender section. Who told you that the articles in it must be true?"

Buckle was thoroughly annoyed;

"Why should it be reported if it's not true?"

Cooper on the side immediately laughed out loud and said: "Barker, I think you are stupid, right? If it is not true, it cannot be published in the newspaper? Then The Scotsman should not publish a novel version."

Buckle choked for a moment, then regained his composure,

"You mean, the gender version is a novel?"

Cooper frowned;

"I didn't say that."

Lu Shi helped from the side: "Mr. Bakker, that article is a masterpiece edited by Scott. You ask me whether it is true or not. How should I answer you? Or can you find a corresponding example in reality? "

The corresponding examples are of course Queen Victoria and Alexander II.

But these words gave Bucker 10,000 courages and he did not dare to say them out.

He snorted coldly,

"Professor Lu, you are the editor-in-chief. You have the responsibility to confirm the authenticity of the article, right? How can you blame Scott?"

Still chasing after this issue.

As a result, just as Lu Shi was about to speak, Saatchi interrupted: "Mr. Bakker, stop talking about those innocuous topics. They are just making people laugh."

When he turned to Lu,

"Professor Lu, can you explain in detail what type of newspaper the Mirror is?"

After all, we have to go straight to Huanglong.

Cooper, Margarita, Wodehouse, and Natsume Soseki looked at Lu Shi,

They all felt that Lu Shi would not answer directly and could only do Tai Chi.

Even Sachi, who asked for advice, thought so.

After all, no one would show off their ability to eat easily.

But what Lu Shi did next was beyond everyone's expectations.

He said: "We call the Mirror a 'tabloid' and other traditional newspapers a 'broadsheet'. The characteristics of tabloids are that they emphasize timeliness and light truth, and the text must be mobilizing. Emotions are the main focus. Of course, smaller page size is also an important feature. After all, no one stipulates how big or how many pages a newspaper must have, right? Next, I will talk about how tabloids screen articles."

Everyone was confused,

"..."

"..."

"..."

They never expected that Lu Shi would tell the truth.

It took half a minute for someone to react and take out a pen and paper to record. They looked serious like a primary school student on their first day of school.

For a time, the ribbon-cutting scene became an outdoor classroom.

Pedestrians looked sideways.

Cooper stepped forward and held Lu Shi,

"Lu, are you crazy!? How can we teach them what we are good at!? The current "Mirror" is still so weak. Isn't this self-destruction!?"

Lu Shi asked back: "Is the current Mirror weak?"

Cooper was stunned on the spot;

Does a newspaper with such a high daily sales have anything to do with the word "weak"?

Lu Shi added: "Don't worry, I just want them to publish tabloids together and create a market for tabloids! And... humph..."

Cooper didn't think Lu Shi's smile was funny.

He asked, "And what?"

Lu Shi chuckled and said: "Don't worry, the tabloid they run will never be able to shake the Mirror. Instead, it will only provide nourishment for the Mirror."

He paused,

"Whoever learns from me will live, and whoever resembles me will die!"