Big Country Technology Starts with Mobile Phones

In his opinion, Nokia and Nebula Technologies are fighting. It must be a lose-lose outcome for both parties. He doesn't know what Nokia thinks and why it would try to force a brand that has just started.

"Hey, you are a big boss! Even if you are acquired by Google and your market share continues to decline, you will not compare yourself with a small brand. This is not beneficial!"

Jayne couldn't understand this matter, and his intuition told him that there might be something fishy in it, but he couldn't care about that much at the moment. If it continued, the backlog of inventory wouldn't even be sold.

Micromax does not make feature phones at all. In Jayne's view, smartphones are the mainstream, and feature phones have reached the end of the road. How to launch a high-quality and affordable smartphone is the key.

Unexpectedly, Nebula Technology beat them one step ahead and lowered the price of the entry-level smartphone Nebula 1s to the range of 3,000 to 4,000 rupees. This is simply an exaggeration.

The entry-level smartphone Micromax in 1 they launched this time costs 3,000 rupees. Including channel fees and other costs, the price is at least 4,000 rupees.

The Indian market is very price-sensitive. Sometimes a price difference of one or two hundred rupees can change the choices of many people. However, there is no limit to the road. After comparison, they found:

The battery life of Nebula1s is a big problem. The difference between the 1500 mAh battery and their 1840 mAh battery is 340 mAh, and the standby time is 31 hours less. This is the most fatal.

At this new product launch conference, they will also focus on this aspect to emphasize the performance of Micromax in1 in standby battery life to restore some of the decline.

In addition, they have a second card, which is that the people's national consciousness is awakening. The officials are also happy to see this scene and provide strong support for national brands.

Taking advantage of the recent momentum of Nebula Technology, which is not so fierce, it quickly released its new products to boost sales. Intex, its peer next door, thought the same way.

The press conferences of the two companies were held at 8 pm at the same time, because the night is more emotional than the day, and this kind of on-site press conference is easier to mobilize people's emotions and promote consumption.

Jayne's idea was good, and he successfully aroused the atmosphere at the press conference. But just when the price was about to be announced, the Nehru Stadium became chaotic.

"Nebula Technology responded positively to Nokia! The news channel is live broadcast!"

"It was also published in the evening daily!"

"The CEO of Nebula Technology is Jain! This is the first time I know about it!"

"I think Jain is right! Who in the right mind would throw his cell phone from the seventh floor!"

“The most expensive Nebula1 series is less than 6,000 rupees! And it’s really easy to use!”

Nebula OS doesn't have any fancy features, but its smoothness can knock Symbian to the ground. No matter how rubbish a smartphone is, it's not a glitch in functionality.

As for Samsung, Samsung’s entry-level feature phones don’t even have cameras. The overall quality of their smartphones is high enough, but the problem is that they are expensive!

After going around and around, there was still one price that couldn't be separated. Jayne watched as the audience below began to become confused. The employees mixed in the audience finally managed to bring the atmosphere back.

Jayne took this opportunity to immediately announce the price: "For such a smartphone with excellent quality and long battery life, our price is..."

“4599 rupees!”

It’s okay that the price doesn’t come up, but the crowd’s commotion became even louder when the price came out. The Nebula 1, which is also defined as an entry-level feature phone, only costs 3,399 rupees!

Jayne wanted to be like Liu Dalang and shout out the price of 3399 with confidence. The problem was that it was really unprofitable, so he had no choice but to use the banner of a national brand to restore the decline.

"Finally, I would like to emphasize one thing to you. Micromax is a smartphone brand dedicated to building a smartphone brand that belongs to us Indians!"

It's a pity that Jayne overestimated the national consciousness of the Asans. This land seems very peaceful, but in fact it is because the rich don't want the poor to make money and become rich.

The so-called peace is just the peace that is forced out of necessity, because no matter how hard ordinary people try, they will not make a significant change in their lives within a period of time.

Therefore, in Jain’s narration, the most touching point for Ah San is:

"Bringing people high-quality, low-price, and cost-effective products so that everyone can enjoy the convenience brought by smartphones!"

No matter how much Micromax promoted it, it did not take any practical actions. Jayne's hard-working speech on the stage was nothing more than trying to earn rupees from every poor person in the audience.

Of course, Liu Dalang's purpose was also to make them willingly hand over the rupees in their pockets, but the starting point of the propaganda was different, and the effects were definitely different.

The same situation happened at the Intex press conference next door. Many of these troublemakers were planted by Jain.

Although Nebula Technology currently has stronger capital than Micromax and Intex, the three are actually at the same starting line.

It was not convenient for Liu Dalang to come forward to do something. As soon as Jain came forward, the problem was solved immediately. Moreover, Nebula Technology Industrial Park is located on the outskirts of New Delhi. Who is the real Indian brand?

Nebula Technology has never said this. Asans have consciously classified Nebula mobile phones as Indian brands, and even saved publicity. What they want is this effect.

"Micromax deceived all of us! They are not an Indian brand at all. Their products are assembled in China and finally shipped to China!"

"Intex does not have its own factory. They are using the Chinese industrial chain and using the name of a national brand to deceive us!"

Jayne watched on the stage as his press conference became chaotic, and some indiscriminate Ah Sans were shouting everywhere. He broke through the defense directly and took the microphone on the spot and shouted:

"But do you know? The chairman of Nebula Technology is a Chinese! They are the ones who deceived us! They are the foreign brands who want to dominate our market!"

Someone in the audience immediately used a loudspeaker to retort, and they didn’t know where the loudspeaker came from:

"Nebula Technology Industrial Park is in New Delhi! We produce all Nebula mobile phones!"

"Yes! Nebula Technology's profits are very low! They are the real high-quality and affordable smartphone brand! If we don't support them, they will soon go bankrupt!"

"Jain said that 60% of profits should be used for technology research and development! Sooner or later, we will no longer use high-priced foreign assembly machines!"

"Support Nebula Technology!"

"Absurd! Confusing right and wrong! Nebula Technology! You are going too far!"

Everyone in Jayne was laughed out of anger, and at the same time they also felt the cruelty of society, because Micromax had just started and didn't have much capital, so it was blocked by Nebula Technology.

Where did those newspaper stalls outside the Nehru Stadium come from? Don't they know better? But we can't say that on the spot. Nebula Technology's legal department might be watching.

The Intex press conference on the other side was not much better. The price of Intex itself was higher than that of Micromax. In this competition among the three heroes, they were defeated without even a splash.

The next day, the entire New Delhi area was frantically reporting on Nebula Technology's story, and Jain's interview video directly caused quite a stir across the country.

“Only a 1199 feature phone!”

“Only a smartphone for RMB 3399!”

“Where can I buy Nebula mobile phone?”

For a time, the popularity of Nebula mobile phones spread throughout India. The emergence of Nebula Technology's ultra-low-price mobile phones caused a sensation no less than the later emergence of $4 mobile phones.

But the $4 smartphone is just a scam, and Nebula phones are genuine, because many Nebula phones resold from New Delhi have appeared in other cities.

The colorful appearance makes it instantly recognizable, and the price is really cheap.

Taking this opportunity, Nebula Technology immediately established first-level branches of Nebula Technology in Mumbai, the largest city, and Kolkata, the third largest city.

Within a month, Nebula Technology already had two first-level branches and twelve second-level branches. Through advertisements that found every opportunity, it entered the mobile phone market in 19 cities.

With the first-level and second-level branches, the speed at which Nebula mobile phones are containerized, transported, and distributed to various outlets has increased three times compared to before.

The expansion methods of Nebula Technology and Transsion, the African overlord, are completely opposite. Transsion is to surround the city from the countryside, while Nebula Technology directly competes with two international manufacturers in the city.

The fly in the ointment is that although Liu Dalang has further expanded the production capacity of the production plant, it still cannot keep up with market demand.

Among the five D-level production lines, the production capacity of LCD screens, lithium batteries, RAM and ROM has been superimposed to 5,000/hour, and the production capacity of the fully automatic assembly line has been increased to 3,000/hour.

The daily shipment volume of Nebula1s and Pro has reached 72,000 units, and the daily shipment volume of feature phone Nebula1 has also reached 50,000 units.

"The most popular model is still the Nebula 1. The group price of 1,199 is so high that even copycat functional phones are almost gone. Unfortunately, the manual assembly speed is still not enough."

There is nothing that can be done about it. Liu Dalang only has 10,000 points in hand. This month's profits have been spent on external expansion, and there is not much profit left that can be converted into points.

The assembly line workers in Xingyun Technology Industrial Park all come from the slums of Old Delhi. They work twelve hours a day and switch between two shifts, but they cannot keep up with the demand of the Indian market.

The situation will improve next month, and at least half of the profits can be converted into points to increase the production capacity of the D-level production line.

Then you can consider building a factory in China, and it doesn't matter if the D-level low-end production line is placed directly in the Nebula Technology Industrial Park in India.

C-level production lines or D-level important production lines will definitely not work. With production technology, corresponding drawings are required, which is a big problem for researchers and technicians.

At the same time, at the Nebula Technology headquarters, Jain has established a new product project team. The Nebula2 series is already in preparation, and a new product launch conference is expected to be held at the end of October.

For a time, Jia Yin was so proud that he even entered the ranking list of new CEOs in the northern region. However, this ranking list belongs to the folk entertainment rankings and has little gold content.

"Amir, research the TV market in New Delhi, Mumbai, and Calcutta. I want detailed data within a month!"

There is only one biggest remaining problem, and that is that Nebulas OS 1.0 only has an initial version, and there is no dedicated technical team to update and maintain it.

Liu Dalang didn't want to recruit programmers from an outsourcing company in New Delhi to take full responsibility. Fortunately, it didn't take long for one person... no, two people to arrive and solve his problem.